THM Unit 1

What is tourism?

The movement of people away from their usual environment for leisure, business, or other purposes, typically for less than a year.

What is tourism marketing?

The organized activities aimed at promoting and selling services and products related to tourism.

What are the key functions of tourism marketing?

Attracting visitors, building brand identity, enhancing customer experience, market research and analysis, sustainability and responsibility.

What does market research and analysis involve in tourism marketing?

Understanding target market, analyzing market trends, and conducting competitive analysis.

What is the importance of segmentation, targeting, and positioning (STP) in tourism marketing?

Focusing marketing efforts on the most promising customer segments.

What are the 4Ps of the marketing mix in tourism and hospitality?

Product, Price, Place, and Promotion.

How does technology impact tourism and hospitality marketing?

It supports personalized marketing strategies through tools like AI, big data, and analytics.

What is a customer persona?

An in-depth depiction of a target audience segment used for creating tailored experiences.

What strategies are employed to build brand loyalty in tourism and hospitality?

Reliability, excellent communication, customized offerings, and loyalty programs.

What are some challenges faced in tourism and hospitality marketing?

Seasonality, intense competition, and sustainability.