1)Hitler factor - young, modern, dynamic, man of the people and powerful speaker “unity to the people”
2)Anti-communist fears - Bolsheviks, fear of controlled businesses and trade unions and farmers alarmed - USSR
3)Negative Cohesion - treaty of versailles, jewish and communist to blame - playing on disillusionment
4)Propaganda and promises - working class (protection and jobs), young people (better future), farmers (financial support), middle class (protection from exploitation), women (family protection) and upper class (communist and payer higher wages protection)