persuasive and propaganda vocab.

persuasion

persuasion

the use of language or visual images to get us to believe or do something

reasons

tells us why the writers hold particular options

Evidence

support or proff tht backs up the reasons

Quotations

direct words of people

statistics

information expressed in the form of numbers (ex. percentages)

case studies

examples from real life that illustrate a point the writer is making

assertion

a statement or claim you make about a text

citation

specific pieces of evidence you find in a text that supports you assertions

logical appeals

ear reasons why their opinions she be believed and support it with evidence

Emotional appeals

strips feeling and make readers more symapthetic toward the writers argument

fallacious reasoning

faulty or false reasoning

hasty generalization

broad conclusions based on a limited number of experiences using or nothing words (ex. all or never)

circular reasoning

reasons that say the same thing over and over just saying different words

only cause fallacy

presents a situation or out come as having only one cause or the wrong cause

connoration

the feeling a word invokes (emotional tone)

denotation

what the word literally says (dictionary definition)

bandwagon

takes advantage of people’s desire to be apart of a group or be popular

stereotype

presents a narrow fixed idea about all the members of a certain group

name calling

use of labels and loaded words to create negative feelings about a person group or thing

snob appeal

sends the message that something is valuable because only “special people” appreciate it

testimonial

a recommendation made by someone who is well known but not necessarily an authority