Digital Industries Media

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Exam 2

Last updated 4:09 AM on 10/7/25
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31 Terms

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What are the three categories of news-based radio programming?
All-news, Sports-talk, News-talk.
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How is non-commercial radio different from commercial radio?
Funded by donations/grants; focuses on education and public service, not profit.
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What are the three sources of radio programming?
Local, Network, Syndicated.
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Difference between Narrative and Non-Narrative TV?
Narrative tells a story; Non-Narrative focuses on info (news, talk, sports).
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What is the Fin/Syn rule?
Limited network ownership of shows; promoted independent production.
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First-run vs. Off-network syndication?
First-run = new for syndication; Off-network = reruns.
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Tentpoling, Hammock, Stripping ?€? what are they?
TV scheduling strategies for audience retention.
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When and why was the Internet created?
Late 1960s; military project (ARPANET) for data sharing.
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What is packet-switching?
Sending info in small packets for efficiency and reliability.
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Domain name vs. Top-Level Domain?
Domain = site name; TLD = .com/.org/etc.
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URL vs. http vs. HTML?
URL = address; http = transfer protocol; HTML = web code.
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Who is Tim Berners-Lee?
Inventor of the World Wide Web (1989).
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What is Net Neutrality?
Equal treatment for all online content; ISPs can?€?t favor sites.
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What are PDAs?
Early handheld organizers; precursors to smartphones.
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What is OTT content?
Internet-delivered streaming media (Netflix, Hulu).
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What is IoT?
?€?Internet of Things?€? ?€? networked smart devices sharing data.
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Define advertising.
Paid persuasive communication promoting goods or ideas.
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Sponsorship vs. Spot Ads?
Sponsorship = full program funding; Spot Ads = individual commercials.
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Ad pros & cons of radio, network TV, and cable?
Radio = cheap/local; TV = visual/expensive; Cable = targeted/smaller.
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Define Public Relations.
Managing reputation & communication between orgs and publics.
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Who was Ivy Lee?
Early PR figure; honesty & transparency focus.
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Who was Edward Bernays?
?€?Father of PR?€?; used psychology to shape public opinion.
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Difference between PR and advertising?
PR = earned media/reputation; Ads = paid/sales.
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Internal vs. External Publics?
Internal = employees/shareholders; External = consumers/media/public.
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