Digital Industries Media

Exam 2

What are the three categories of news-based radio programming?

All-news, Sports-talk, News-talk.

How is non-commercial radio different from commercial radio?

Funded by donations/grants; focuses on education and public service, not profit.

What are the three sources of radio programming?

Local, Network, Syndicated.

Difference between Narrative and Non-Narrative TV?

Narrative tells a story; Non-Narrative focuses on info (news, talk, sports).

What is the Fin/Syn rule?

Limited network ownership of shows; promoted independent production.

First-run vs. Off-network syndication?

First-run = new for syndication; Off-network = reruns.

Tentpoling, Hammock, Stripping ?€? what are they?

TV scheduling strategies for audience retention.

When and why was the Internet created?

Late 1960s; military project (ARPANET) for data sharing.

What is packet-switching?

Sending info in small packets for efficiency and reliability.

Domain name vs. Top-Level Domain?

Domain = site name; TLD = .com/.org/etc.

URL vs. http vs. HTML?

URL = address; http = transfer protocol; HTML = web code.

Who is Tim Berners-Lee?

Inventor of the World Wide Web (1989).

What is Net Neutrality?

Equal treatment for all online content; ISPs can?€?t favor sites.

What are PDAs?

Early handheld organizers; precursors to smartphones.

What is OTT content?

Internet-delivered streaming media (Netflix, Hulu).

What is IoT?

?€?Internet of Things?€? ?€? networked smart devices sharing data.

Define advertising.

Paid persuasive communication promoting goods or ideas.

Sponsorship vs. Spot Ads?

Sponsorship = full program funding; Spot Ads = individual commercials.

Ad pros & cons of radio, network TV, and cable?

Radio = cheap/local; TV = visual/expensive; Cable = targeted/smaller.

Define Public Relations.

Managing reputation & communication between orgs and publics.

Who was Ivy Lee?

Early PR figure; honesty & transparency focus.

Who was Edward Bernays?

?€?Father of PR?€?; used psychology to shape public opinion.

Difference between PR and advertising?

PR = earned media/reputation; Ads = paid/sales.

Internal vs. External Publics?

Internal = employees/shareholders; External = consumers/media/public.