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Culture
Dictates the norms of every group, determines a group’s communication patterns
Sources of Identity
Religion, Nation, Social Class, Gender, Race, Civlization
Religion
Shared beliefs, practices, traditions that bring people together; can divide when beliefs clash/superiority complex
Nation
Connects people to a particular country, history, and culture; can unify but fuel exclusion
Social Class
Relates to a person’s position within a socioeconomic hierarchy; can reinforce inequality + prejudice
Gender
Shapes identity via roles, expectations, and norms assigned to men, women, and non-binary identities; can reinforce stereotypes/systemic inequalities
Race
Identity formed around physical characteristics (Ex. skin colour) and socially constructed categories of difference; can be a basis for prejudice
Civilization
Links people to broader cultural traditions and ways of life; can be used to justify cultural superiority
Western Perspectives on Communication
Emphasizes clarity, directness, and information exchange; exchanges of messages > relationship
Confucian Perspectives on Communication
Based on Confucius’ ethical system (morality, hierarchy, harmony)
Ruler-Subject
Ruler = benevolent + act as a moral example, subject = show loyalty and obedience to the ruler
Husband-Wife
Involves kindness + obedience, husband provides for family, wife should be respectful
Father-Son
Rooted in love, father = loving, son = showing reverence + filial piety (respect for parents + elders)
Elder-Younger Brother
Elder sibling = gentle + role model, younger sibling = show respect
Friend-Friend
Unique, horizontal relationship based on mutual faithfulness, consideration + respect
Benefits of Intercultural Communication in Creative Industries
1. Global Collaboration
2. Audience Diversity
3. Innovation through Cultural Exchange
4. Professional Advantage
5. Ethical & Inclusive Practice
Othering
Dominant group imposes an identity onto another, defines the other’s identity in terms of what it is not based on the dominant group’s perception of itself
Anxiety
Being anxious due to now knowing what you’re expected to do, leading individuals to not be present in the communication transaction
Assuming Similarity > Differences
Can lead to one not recognizing important things that cultures share in common; better to assume nothing
Ethnocentrism
Refers to negatively judging aspects of another culture by the standards of one’s own culture
Stereotypes
Widely held, simplified, and essentialist belief about a specific group (sx, gender, id, race, ethnicity)
Prejudice
Irrational dislike, suspicion, or hatred of a particular group, race, or sexual orientation
Racism
Belief + practice of racial privilege/social advantages based on race
White Privilege
Unearned privileges they experience daily because they are not subjected to racism
Colorism
The allocation of privilege based on the lightness of one’s skin colour
Intercultural Communication Models of Competence
Affective/intercultural sensitivity
Cognitive/intercultural awareness
Behavioural/intercultural proficiency
Affective/intercultural sensitivity
Acknowledge + respect cultural differences
Cognitive/intercultural awareness
Self-awareness of personal cultural identity + understanding how cultures vary
Behavioural/intercultural proficiency
Message skills, knowledge of appropriate self-disclosure, behavioural flexibility, interaction management, and social skills
Culture (vs sensation)
Living in an extended time in a new culture can modify sensation + cognitive processes
Sensation (vs culture)
Neurological process by which we become aware of our environment
Perception in Communication (Model)/Culture’s Effect
Selection
Organization
Interpretation
Selection
We choose what info to focus on based on our environment; influenced by culture + personal interest
Organization
We arrange info → patterns to make sense of it; culture provides “mental categories”
Interpretation
We assign meaning to what we’ve selected + organized; influenced by values, cultural norms
Proxemics
Use of personal space
Territoriality
Physical space to communicate messages
Kinesics
Gestures, body movements, facial expressions, and eye contact
Paralanguage
Vocal characterizers, such as laughter; vocal qualifiers, such as pitch; and vocal segregates, such as uh-huh
Silence
Not talking = communicate meaning
Haptics
Use of touch to communicate
Artifactual communication
Human-made objects and their arrangement, as well as clothing and other aspects of personal appearance
Olfactics
Use of smell to communicate messages
Power Distance
Less powerful members of institutions + organizations expect and accept that power is not shared equally
Individualism
Value personal expression, originality, and individual achievement
Collectivism
Value harmony + group consensus, leading to creativity that aligns with collective goals or cultural aesthetics
Masculinity
Focus on competition, success, and achievement; creativity may be goal-oriented and commercially driven
Feminity
Emphasize cooperation, quality of life, and social impact; creativity may lean toward community storytelling or emotional resonance
Low Uncertainty Avoidance
Tolerate ambiguity and are more open to creative improvisation and risk-taking
High Uncertainty Avoidance
Prefer structure, planning, and clear guidelines
Short Term Orientation
Value quick results and innovation cycles
Long Term Orientation
Emphasize persistence and future rewards
Indulgence
Value fun, self-expression, + enjoyment
Restraint
Value moderation + social norm
Importance of Religion in the Creative Industries
Enhances Cultural Sensitivity and Audience
Culture Shock
Stress & disorientation when experiencing a new culture.
Integration
Maintaining own culture while engaging with new culture
Assimilation
Replacing your culture with the dominant culture
Separation
Keeping your culture and avoiding the dominant culture
Marginalization
Disconnected from both home and new culture
Developmental Model of Intercultural Sensitivity
Denial → Defence → Minimization → Acceptance → Adaptation → Integration
Ethnocentric stages
Denial → Defence → Minimization
Ethnorelative stages
Acceptance → Adaptation → Integration
Stereotype
All individuals with a certain trait are viewed as the same
Generalization
General starting point for hypothesizing about individuals
CQ Drive
Direct attention and energy toward learning about and functioning in culturally different situations
CQ Knowledge
Knowledge of general cultural norms, practices, and conventions acquired through education and experience
CQ Action
Ability to make sense of intercultural experiences by drawing on both knowledge and motivation
CQ Strategy
Show appropriate verbal + non-verbal actions when interacting with people from different cultures