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rhetoric
refers to the art of finding and analyzing all the choices involving language that a writer, speaker, reader, or listener might make in a situation so that the text becomes meaningful, purposeful, and effective for readers or listeners.
form vs. content
form - how the writer says it
content - what the writer says
audience
the group for whom the message is intended
context, time, place, occasion
the circumstances that surround a text — including its time, location, and situation — that influence how it is written or understood
purpose
the speaker’s or writer’s goal or intention — what they want the audience to think, feel, or do (e.g., to inform, persuade, entertain, honor, call to action)
bias
a personal preference, opinion, or inclination that can affect how a speaker presents information or how an audience interprets it
thesis, claim, assertion
the main idea or argument a writer presents; the clear, focused statement expressing their opinion or stance on a topic
subject
the main topic, issue, or idea being discussed, described, or analyzed in a text
speaker, persona
speaker - the voice or person delivering the message.
persona - the character or role the speaker adopts (e.g., teacher, critic, expert, concerned citizen).
rhetorical triangle
speaker, audience, subject
The relationship between speaker, audience, and subject that shapes the message and how it’s communicated effectively
ethos, pathos, logos
ethos - appeal to credibility or character (trustworthiness)
pathos - appeal to emotion (feelings and values)
logos - appeal to logic and reason (facts, evidence, clear argument)
tone
the author’s attitude toward the subject or audience, revealed through diction, style, and details
exigence
the event, issue, or need that prompts a writer or speaker to create a text — the immediate reason the text exists
paradigm
an accepted way of thinking or social construct in a given time period that shapes people’s understanding of the world
arrangement
the organization or structure of a text — how ideas are ordered to achieve purpose and enhance effectiveness (e.g., introduction, narration, confirmation, refutation, conclusion)
SPACECAT
speaker
purpose
audience
context
exigence
choices
appeals
tone
purpose - the beginning place for rhetorical analysis. does not go to deep layers of analysis
SPACE - rhetorical analysis
CAT - results from SPACE
narration
👉 Definition: Tells a story or recounts events; often based on experience.
🧠 Key parts: Chronology, details, POV, dialogue.
💡 Purpose: Introduces topic or supports thesis with a story.
📝 Memory trick: “Narration = Narrate = Story.”
description
👉 Definition: Paints a picture with words using the five senses (sight, sound, smell, taste, feel).
💡 Purpose: Creates mood, builds empathy, or connects emotionally.
📝 Memory trick: “Description = Describe with Details.”
process analysis
👉 Definition: Explains how something works, how to do something, or how it happened.
💡 Purpose: To teach or clarify steps.
🧠 Tip: Needs clear order and transitions!
📝 Memory trick: “Process = Procedure = Step-by-step.”
exemplification
👉 Definition: Uses examples (facts, cases, stories) to explain or prove a point.
💡 Purpose: Makes ideas clear and concrete.
📝 Memory trick: “Exemplify = Example-ify!”
comparison and contrast
👉 Definition: Shows similarities and differences between two or more things.
💡 Purpose: To analyze or evaluate.
🧠 2 types:
Subject by subject: Talk about one, then the other.
Point by point: Compare one aspect at a time.
📝 Memory trick: “Compare = Common, Contrast = Change.”
classification and division
👉 Definition: Sorts things into categories or breaks a big idea into parts.
💡 Purpose: To organize complex ideas.
📝 Memory trick: “Classify = Categories; Divide = Details.”
definition
👉 Definition: Explains the meaning of a term or concept.
💡 Purpose: To make sure the reader understands your argument.
📝 Memory trick: “Define before you debate.”
cause and effect
👉 Definition: Shows why something happened (cause) or what resulted (effect).
💡 Purpose: To explain reasoning or consequences.
🧠 Caution: Avoid weak logic or false cause.
📝 Memory trick: “Cause → Creates Effect.”