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Population
The entire group of individuals or instances about whom we hope to learn
Sample
A subset of the population selected for study
Census
A study that attempts to collect data from every individual in the population
Sampling
The process of selecting a sample from the population
Simple Random Sample (SRS)
A sample in which every individual has an equal chance of being selected
Stratified Random Sample
The population is divided into strata, and a random sample is taken from each stratum
Cluster Sample
The population is divided into clusters, some clusters are randomly selected, and all individuals in the selected clusters are surveyed
Systematic Sample
Every nth individual is selected from a list or queue
Convenience Sample
A sample taken from a group that is easy to access
Voluntary Response Sample
A sample consisting of individuals who choose themselves by responding to a general appeal
Bias
A systematic error that leads to an incorrect estimate of the population parameter
Undercoverage
Occurs when some members of the population are inadequately represented in the sample
Nonresponse Bias
Occurs when individuals selected for the sample do not respond
Response Bias
Occurs when the behavior of the respondent or interviewer influences the response
Wording Bias
Occurs when the wording of a question influences the response
Observational Study
Observes individuals and measures variables without influencing the responses
Experiment
Deliberately imposes treatments on individuals to measure their responses
Experimental Units
The individuals on which the experiment is done
Subjects
Human experimental units
Treatment
A specific condition applied to the individuals in an experiment
Factor
An explanatory variable in an experiment
Level
A specific value of a factor
Control Group
A group that receives no treatment or a placebo
Placebo
A dummy treatment with no active ingredients
Blinding
When subjects do not know which treatment they are receiving
Double-Blind
Neither the subjects nor the experimenters know which treatment is being administered
Randomization
The use of chance to assign subjects to treatments
Replication
Repeating the experiment on many subjects to reduce chance variation
Confounding Variable
A variable that is related to both the treatment and the response and may influence the outcome
Blocking
Grouping similar experimental units together and then randomly assigning treatments within each block
Matched Pairs Design
A design where pairs of subjects are matched and then randomly assigned different treatment