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56 Terms

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Quantitative Methods

Test theories using numbers.

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Qualitative Methods

Analyse behaviour and language (e.g., observations, conversations).

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Research Process

Initial observation → Theory generation → Hypothesis → Data collection → Data analysis.

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Categorical Measurement

Divides entities into distinct categories (e.g., cat vs dog).

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Continuous Measurement

Produces scores (e.g., amount an animal eats).

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Measurement Error

Discrepancy between actual values and represented values.

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Non-Experimental Design

Observes natural behaviours without interference.

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Experimental Design

Manipulates variables to examine effects on outcomes.

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Between Groups Study

Different entities in different experimental conditions.

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Within Groups Study

Same entities participate in all conditions.

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Mean

Average of values.

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Mode

Most frequent value.

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Median

Middle value in an ordered set.

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Bimodal

Data with two modes.

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Multimodal

Data with multiple modes.

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Histogram

A frequency distribution graph that visualises normality.

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Positive Skew

Scores cluster at the lower end; tail points to high values.

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Negative Skew

Scores cluster at the higher end; tail points to low values.

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Leptokurtic

Positive kurtosis (peaked distribution).

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Platykurtic

Negative kurtosis (flat distribution).

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Homoscedasticity

Consistent variance across data.

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Heteroscedasticity

Inconsistent variance across data.

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Z-Scores

Standardises data (mean = 0, SD = 1).

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Null Hypothesis (H₀)

Indicates no effect or no difference exists.

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Statistical Significance

Significance levels (p-value) indicate the likelihood of the result occurring by chance.

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Correlation

Measures the relationship between two variables.

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Linear Relationship

A direct connection between two variables, e.g., anxiety and exam performance.

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Spearman’s Rho

A non-parametric test used for ranked data.

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Partial Correlation

Controls for a third variable affecting the relationship between two variables.

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Effect Size

Measures the strength of the relationship between variables.

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Positive Correlation

As one variable increases, the other also increases.

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Negative Correlation

As one variable increases, the other decreases.

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Independent Samples T-Test

Compares two groups based on independent data.

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Paired Samples T-Test

Compares two related groups (e.g., before and after measurement).

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One-Way ANOVA

Compares multiple groups based on a single independent variable.

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Two-Way ANOVA

Compares multiple groups based on two independent variables.

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Bonferroni Correction

Adjusts for multiple comparisons to control Type I error rates.

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Omnibus Test

An overall test of differences between groups.

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ANCOVA

Extends ANOVA by controlling for additional covariates.

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Research Ethics

Guidelines that protect participants' rights and ensure fair practices.

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Informed Consent

Ensuring participants are aware of their involvement and risks.

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Simple Regression

Predicts the value of one variable based on one predictor variable.

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Multiple Regression

Predicts the value of one variable based on two or more predictor variables.

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Mixed ANOVA

Combines between-groups and within-groups designs.

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WEIRD Bias

Overrepresentation of Western, Educated, Industrialised, Rich, Democratic populations.

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Inter-Rater Reliability

Consistency between observers.

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Internal Consistency

Consistency across items in a test.

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Test-Retest Reliability

Stability of test results over time.

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External Validity

Generalisability of results to other populations/settings.

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Internal Validity

Confidence in causal inferences from the study.

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Construct Validity

Accurate representation of the variables being studied.

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Cohen’s d

Effect size measure for differences between two means.

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General Linear Model (GLM)

Predicts a dependent variable using multiple independent variables.

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Interaction Effects

Combined effect of independent variables on the dependent variable.

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Assumption Testing for Regression

Evaluates key assumptions for regression analysis.

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Cook’s Distance

Measures the influence of individual data points.