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Quantitative Methods
Test theories using numbers.
Qualitative Methods
Analyse behaviour and language (e.g., observations, conversations).
Research Process
Initial observation → Theory generation → Hypothesis → Data collection → Data analysis.
Categorical Measurement
Divides entities into distinct categories (e.g., cat vs dog).
Continuous Measurement
Produces scores (e.g., amount an animal eats).
Measurement Error
Discrepancy between actual values and represented values.
Non-Experimental Design
Observes natural behaviours without interference.
Experimental Design
Manipulates variables to examine effects on outcomes.
Between Groups Study
Different entities in different experimental conditions.
Within Groups Study
Same entities participate in all conditions.
Mean
Average of values.
Mode
Most frequent value.
Median
Middle value in an ordered set.
Bimodal
Data with two modes.
Multimodal
Data with multiple modes.
Histogram
A frequency distribution graph that visualises normality.
Positive Skew
Scores cluster at the lower end; tail points to high values.
Negative Skew
Scores cluster at the higher end; tail points to low values.
Leptokurtic
Positive kurtosis (peaked distribution).
Platykurtic
Negative kurtosis (flat distribution).
Homoscedasticity
Consistent variance across data.
Heteroscedasticity
Inconsistent variance across data.
Z-Scores
Standardises data (mean = 0, SD = 1).
Null Hypothesis (H₀)
Indicates no effect or no difference exists.
Statistical Significance
Significance levels (p-value) indicate the likelihood of the result occurring by chance.
Correlation
Measures the relationship between two variables.
Linear Relationship
A direct connection between two variables, e.g., anxiety and exam performance.
Spearman’s Rho
A non-parametric test used for ranked data.
Partial Correlation
Controls for a third variable affecting the relationship between two variables.
Effect Size
Measures the strength of the relationship between variables.
Positive Correlation
As one variable increases, the other also increases.
Negative Correlation
As one variable increases, the other decreases.
Independent Samples T-Test
Compares two groups based on independent data.
Paired Samples T-Test
Compares two related groups (e.g., before and after measurement).
One-Way ANOVA
Compares multiple groups based on a single independent variable.
Two-Way ANOVA
Compares multiple groups based on two independent variables.
Bonferroni Correction
Adjusts for multiple comparisons to control Type I error rates.
Omnibus Test
An overall test of differences between groups.
ANCOVA
Extends ANOVA by controlling for additional covariates.
Research Ethics
Guidelines that protect participants' rights and ensure fair practices.
Informed Consent
Ensuring participants are aware of their involvement and risks.
Simple Regression
Predicts the value of one variable based on one predictor variable.
Multiple Regression
Predicts the value of one variable based on two or more predictor variables.
Mixed ANOVA
Combines between-groups and within-groups designs.
WEIRD Bias
Overrepresentation of Western, Educated, Industrialised, Rich, Democratic populations.
Inter-Rater Reliability
Consistency between observers.
Internal Consistency
Consistency across items in a test.
Test-Retest Reliability
Stability of test results over time.
External Validity
Generalisability of results to other populations/settings.
Internal Validity
Confidence in causal inferences from the study.
Construct Validity
Accurate representation of the variables being studied.
Cohen’s d
Effect size measure for differences between two means.
General Linear Model (GLM)
Predicts a dependent variable using multiple independent variables.
Interaction Effects
Combined effect of independent variables on the dependent variable.
Assumption Testing for Regression
Evaluates key assumptions for regression analysis.
Cook’s Distance
Measures the influence of individual data points.