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Untitled Flashcards Set

WEEK 1: APPROACHES TO RESEARCH DESIGN

Q: What are the two main types of research methods?
A:

  • Quantitative Methods: Test theories using numbers.

  • Qualitative Methods: Analyse behaviour and language (e.g., observations, conversations).

Q: What are the steps in the research process?
A:

  1. Initial observation.

  2. Theory generation.

  3. Hypothesis formation.

  4. Data collection.

  5. Data analysis.

Q: What are the types of measurement?
A:

  • Categorical: Divides entities into distinct categories (e.g., cat vs dog).

  • Continuous: Produces scores (e.g., amount an animal eats).

Q: What is measurement error?
A: The discrepancy between actual values and represented values.

Q: What are the two main types of research design?
A:

  • Non-Experimental: Observes natural behaviours without interference.

  • Experimental: Manipulates variables to examine effects on outcomes.

Q: What are the two types of study designs?
A:

  • Between Groups: Different entities in different experimental conditions.

  • Within Groups: Same entities participate in all conditions.


DESCRIPTIVE STATISTICS

Q: What are the measures of central tendency?
A:

  • Mean: Average of values.

  • Median: Middle value in an ordered set.

  • Mode: Most frequent value.

Q: What are the types of data based on modes?
A:

  • Bimodal: Two modes.

  • Multimodal: Multiple modes.

Q: How can data distribution be visualised?
A: Using histograms, which display frequency distributions.


NORMAL DISTRIBUTION

Q: What are the types of skewness?
A:

  • Positive Skew: Scores cluster at the lower end; tail points to high values.

  • Negative Skew: Scores cluster at the higher end; tail points to low values.

Q: What are the types of kurtosis?
A:

  • Leptokurtic: Positive kurtosis (peaked).

  • Platykurtic: Negative kurtosis (flat).

Q: How can normality be checked?
A:

  • Histograms.

  • MMM alignment (Mean, Median, Mode).

  • Skew ≈ 0, Kurtosis ≈ 0.

  • Trimmed mean analysis.


SCREENING DATA

Q: What is homoscedasticity?
A: Variance is consistent across all levels of an independent variable.

Q: What is heteroscedasticity?
A: Variance is inconsistent across levels of an independent variable.

Q: What are Z-scores?
A: Standardises data so the mean = 0 and standard deviation = 1.


BASICS OF STATISTICAL ANALYSIS – CHOOSING THE RIGHT TEST

Q: What should be identified in a research question?
A: Determine independent variables (IV) and dependent variables (DV); decide if they are categorical or continuous.

Q: What are null and alternative hypotheses?
A:

  • Null Hypothesis (H₀): No effect or difference exists.

  • Alternative Hypothesis (H₁): A significant effect or difference exists.

Q: What is statistical significance?
A: The likelihood of a result occurring by chance, indicated by a p-value.


CORRELATION

Q: What does correlation measure?
A: The relationship between two variables.

Q: What are the assumptions for correlation?
A:

  • Linearity.

  • Normality.

  • Homoscedasticity.

  • No extreme outliers.

Q: What are common non-parametric tests for correlation?
A:

  • Spearman’s Rho: Used for ranked data.

  • Kendall’s Tau: Used for small samples.

Q: What is the difference between partial and semi-partial correlation?
A:

  • Partial Correlation: Controls for a third variable affecting both variables.

  • Semi-Partial Correlation: Controls for a third variable affecting only one variable.


EFFECT SIZE

Q: What is effect size?
A: A measure of the strength of the relationship between variables.

Q: What are benchmarks for Pearson’s r?
A:

  • Small: ±0.1

  • Medium: ±0.3

  • Large: ±0.5

Q: What is r²?
A: The proportion of variance shared by two variables.


T-TESTS

Q: What are the types of t-tests?
A:

  • Independent Samples T-Test: Compares two groups based on independent data.

  • Paired Samples T-Test: Compares two related groups (e.g., pre- and post-test).

Q: What are assumptions of t-tests?
A:

  • Normal distribution of scores.

  • Homogeneity of variances (tested using Levene’s test).


ANOVA (Analysis of Variance)

Q: What is the purpose of ANOVA?
A: To compare means of more than two groups.

Q: What are the types of ANOVA?
A:

  • One-Way ANOVA: Single independent variable.

  • Two-Way ANOVA: Two independent variables.

  • Factorial ANOVA: Examines interactions between multiple independent variables.

Q: Why not use multiple t-tests?
A: Increases Type I error rates; use Bonferroni corrections instead.


ANCOVA (Analysis of Covariance)

Q: What is the purpose of ANCOVA?
A: Extends ANOVA by controlling for extraneous variables.


RESEARCH ETHICS

Q: What are the key ethical principles?
A:

  • Respect: Protect participants' dignity and rights.

  • Beneficence: Minimise harm and maximise benefits.

  • Justice: Fair distribution of research burdens and benefits.

Q: What are important historical guidelines?
A:

  • Nuremberg Code (1949): Informed consent and voluntary participation.

  • Declaration of Helsinki (1964): Emphasised risk-benefit analysis.

  • Belmont Report (1979): Introduced principles of respect, beneficence, and justice.

Q: What are examples of unethical research?
A:

  • Milgram Obedience Studies (1961): Deception and emotional harm.

  • Stanford Prison Experiment (1971): Psychological harm to participants.

  • Henrietta Lacks (1951): Cells taken without consent.


FACTORIAL DESIGNS

Q: What are factorial designs?
A: Research designs that include two or more independent variables.

Q: What are main and interaction effects?
A:

  • Main Effect: Independent impact of one variable on the DV.

  • Interaction Effect: Combined effects of IVs on the DV.

Q: What are examples of factorial designs?
A:

  • 2x2 Design: Two IVs, each with two levels.

  • Example: Alcohol consumption and gender on attractiveness.


REGRESSION

Q: What is regression?
A: A method for predicting the value of one variable (DV) based on one or more predictor variables (IVs).

Q: What is the regression equation?
A:
Y=b0+b1X1+b2X2+ᴈY=b0​+b1​X1​+b2​X2​+ᴈ

  • b0b0​: Intercept.

  • b1b1​: Slope.

  • ᴈᴈ: Error term.

Q: What are assumptions for regression?
A:

  • Linearity.

  • Independence of observations.

  • Homoscedasticity.

  • Multicollinearity (VIF < 10).


MIXED ANOVA

Q: What is Mixed ANOVA?
A: A combination of within- and between-groups designs.

Q: What is an example of Mixed ANOVA?
A: Comparing diet types (between) and time (within) on weight loss.