7A Brand-new friend

customer expectations

anticipated standards of service and quality that customers believe they should receive

values

principles guiding behavior and decision

same wavelength

mutual understanding or agreement between individuals

user

generated content

be present in the virtual world

actively engaging in digital environments or online platforms

self

checkout

one

click purchasing

"de

risk" purchases

return/exchange policies

rules for returning or exchanging purchased items

shipping

transporting goods from seller to buyer, including packaging and delivery

close the deal

to finalize an agreement or transaction, especially in business, by reaching a mutually acceptable arrangement or agreement

cost an arm and a leg

to be extremely expensive or costly, often used hyperbolically to emphasize the high price of something

eat your own dog food

someone needs to use or consume their own products or services they create or sell

false advertising

to promote products or services with misleading or false information, such as exaggerated claims or false representations, to push consumers to make a purchase

fish where the fish are

a metaphorical phrase advising someone to direct their efforts or resources towards areas where there is a high likelihood of success or finding what they seek, based on existing opportunities or demand

go the extra mile

to put additional effort in or perform beyond what is expected or required, often to achieve excellence, satisfy customers, or demonstrate commitment and dedication