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Quantity Demanded
Amount consumers are willing to buy at each price.
Demand
Amount consumers will buy at various prices.
Negative Relationship
Increase in price decreases quantity demanded.
Utility
Usefulness or satisfaction from consuming a product.
Diminishing Marginal Utility
Decline in satisfaction with each additional unit consumed.
Substitution Effect
Consumers replace expensive goods with cheaper alternatives.
Demand Schedule
Lists quantities consumers buy at various prices.
Demand Curve
Graphical representation of demand schedule.
Determinants of Demand
Factors that shift demand rather than move along it.
Substitute Goods
Goods replacing others when prices rise.
Complementary Goods
Goods used together with other products.
Supply
Quantity producers offer at various prices.
Quantity Supplied
Amount producers are willing to sell at each price.
Positive Relationship
Higher prices lead to increased quantity supplied.
Profit
Money remaining after all production costs are paid.
Revenue
Total income generated from selling goods or services.
Supply Schedule
Shows price and quantity relationship for producers.
Supply Curve
Graphical representation of supply schedule.
Elastic Supply
Small price change causes major quantity supplied change.
Market Interaction
Companies adjust strategies based on price and profit.
Total Product
all of the product a company makes in a given period of time with a given amount of input
Marginal Product
the change in output generated by adding one more unit of input
Law of Diminishing Returns
Describes the effect that varying level of an input has on total and marginal product
Inelastic Supply
exists when a change in a good's price has little impact on the quantity supplied
Fixed Costs
production costs that do not change as the level of output changes
Total Costs
sum of the fixed and variable productions costs
Variable Costs
production costs that change as the level of output changes
Marginal Costs
the additional costs of producing one more unit of output
Market Equilibrium
a situation that occurs when the quantity supplied and the quantity demanded for a product are equal at the same price
Surplus
quantity supplied exceeds the quantity demanded at the price offered
Shortage
quantity demanded exceeds the quantity supplied at the price offered
Perfect Competition
an ideal market structure in which buyers and sellers each compete directly and fully under the laws of supply and demand
Monopolistic Competition
differs from perfect competition in one key respect - sellers offer different, rather than identical products
Oligopoly
a market structure in which a few large sellers control most of the production of a good or service
Pure Monopoly
presence of only one seller controlling all production of a good or service