Studied by 4 people
Graphic communication
It refers to the visual representation of ideas, messages, and information through various graphical elements
Graphic communication
It involves conveying concepts or data in a clear, concise, and visually appealing manner.
Infographics
Combine text, images, and graphics to present complex information in a visually engaging format.
Logos
Graphic symbols that represent organisations, brands, or products. They communicate the identity and values of the entity they represent.
Packaging design
It involves creating visual elements for product packaging. It includes the layout, colours, imagery, and typography used to attract consumers and communicate product features and benefits.
Advertisement Design
Use graphic elements to promote products, services, or ideas. It captures attention, communicates a message, and persuades the audience to take action.
Historical Examples
Analyse designs from different historical periods to understand their context and impact.
Contemporary Examples
Study modern designs to see how current trends and technologies influence graphic communication.
Successful campaigns
Investigate well-known branding and advertising campaigns to understand their strategies and effectiveness.
Design Failures
Learn from examples of designs that did not succeed to understand common pitfalls and mistakes.
Spencerian script
The original Coca-Cola logo was designed in 1887 by Frank Mason Robinson. It featured the ________, a popular form of penmanship in the United States during the late 19th century.
Adaptations
The logo has been adapted for different campaigns, incorporating modern design elements such as minimalism and digital aesthetics.
Technological influence
The use of digital tools and techniques has allowed for more precise and varied applications of the logo across different media, from print to digital platforms.
New Coke (1985)
Coca-Cola introduced a new formula and logo in an attempt to refresh the brand and compete with Pepsi.
"Share a Coke" Campaign
Launched in 2011, this campaign replaced the Coca-Cola logo with popular names on the bottles and cans.
Coca-Cola
The _______ logo serves as a prime example of effective graphic communication.
Personalised
_________ marketing to engage consumers on a more personal level, encouraging them to buy bottles with their own or friends' names.
limited-edition
The logo often appears in _________ designs or thematic adaptations, such as holiday versions or partnerships with other brands and events.
1887
The original Coca-Cola logo was designed in ___ by Frank Mason Robinson. It featured the Spencerian script, a popular form of penmanship in the United States during the late 19th century.
Advertisement Design
Areas of study: Design for print, Motion graphics, Signage, Exhibition graphics
Packaging design
Areas of study: Package design
Logo Design
Areas of study: Advertising and branding
Infographics
Areas of study: Communication graphics, Illustration, Typography, Multimedia, Interactive design (including web, app, and game)
Apple
logo which symbolises innovation and simplicity
Nike swoosh
representing movement and athleticism.
print ads
Ad examples range from ______ in magazines to digital banner ads on websites, each utilising imagery, text, and layout to convey a compelling message.
minimalist
Packaging examples range from the _____ design of Apple product packaging to the vibrant and playful packaging of children's toys.
Graphical Elements
What are these?
Images
Symbols
Typography
Layout
Infographics
Logo Design
Packaging Design
Advertisement Design
Enumerate examples of Graphic Design
4
How many graphical elements were mentioned?
Note
Flashcard