Graphic Communication: Logo Analysis

Graphic communication

Graphic communication

It refers to the visual representation of ideas, messages, and information through various graphical elements

Graphic communication

It involves conveying concepts or data in a clear, concise, and visually appealing manner.

Infographics

Combine text, images, and graphics to present complex information in a visually engaging format.

Logos

Graphic symbols that represent organisations, brands, or products. They communicate the identity and values of the entity they represent.

Packaging design

It involves creating visual elements for product packaging. It includes the layout, colours, imagery, and typography used to attract consumers and communicate product features and benefits.

Advertisement Design

Use graphic elements to promote products, services, or ideas. It captures attention, communicates a message, and persuades the audience to take action. 

Historical Examples

Analyse designs from different historical periods to understand their context and impact.

Contemporary Examples

Study modern designs to see how current trends and technologies influence graphic communication.

Successful campaigns

Investigate well-known branding and advertising campaigns to understand their strategies and effectiveness.

Design Failures

Learn from examples of designs that did not succeed to understand common pitfalls and mistakes.

Spencerian script

The original Coca-Cola logo was designed in 1887 by Frank Mason Robinson. It featured the ________, a popular form of penmanship in the United States during the late 19th century.

Adaptations

The logo has been adapted for different campaigns, incorporating modern design elements such as minimalism and digital aesthetics.

Technological influence

The use of digital tools and techniques has allowed for more precise and varied applications of the logo across different media, from print to digital platforms.

New Coke (1985)

Coca-Cola introduced a new formula and logo in an attempt to refresh the brand and compete with Pepsi.

"Share a Coke" Campaign

Launched in 2011, this campaign replaced the Coca-Cola logo with popular names on the bottles and cans.

Coca-Cola

The _______ logo serves as a prime example of effective graphic communication.

Personalised

_________ marketing to engage consumers on a more personal level, encouraging them to buy bottles with their own or friends' names.

limited-edition

The logo often appears in _________ designs or thematic adaptations, such as holiday versions or partnerships with other brands and events.

1887

The original Coca-Cola logo was designed in ___ by Frank Mason Robinson. It featured the Spencerian script, a popular form of penmanship in the United States during the late 19th century.

Advertisement Design

Areas of study: Design for print, Motion graphics, Signage, Exhibition graphics

Packaging design

Areas of study: Package design

Logo Design

Areas of study: Advertising and branding

Infographics

Areas of study: Communication graphics, Illustration, Typography, Multimedia, Interactive design (including web, app, and game)

Apple

logo which symbolises innovation and simplicity

Nike swoosh

representing movement and athleticism.

print ads

Ad examples range from ______ in magazines to digital banner ads on websites, each utilising imagery, text, and layout to convey a compelling message.

minimalist

Packaging examples range from the _____ design of Apple product packaging to the vibrant and playful packaging of children's toys.

Graphical Elements

What are these?

• Images

• Symbols

• Typography

• Layout

Infographics
Logo Design
Packaging Design
Advertisement Design

Enumerate examples of Graphic Design

4

How many graphical elements were mentioned?