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Demand
the desire, willingness, and ability to buy a product
Law of demand
as price increases, demand decreases; as price decreases, demand increases
demand curve always goes
down and right
supply curve always goes
upward
law of supply
as price increases, supply increases; as price decreases, supply decreases
Utility
usefulness or satisfaction an item or service gives you
Marginal utility
satisfaction from a bit more or a bit less of an item
Diminished utility
usefulness or satisfaction lessens as you buy more (buying something daily because its good but then gets sick of it)
Demand schedule
remember this! (don't buy cheap and be upset because)
you get what you pay for
Factors that causes a change in demand:
Price
Income
Quality
Supply
Substitute goods
Complementary goods
Elasticity
Measure of how consumers respond to a price change
Elastic Demand
Price changes result in a big change in demand
Major purchases are always elastic
Inelastic demand
price changes result in little or no change in demand
Medicine, gas, batteries, insulin, milk
Unit elastic
when price changes there is a proportional/equal change in demand
price goes up a little, demand goes up a little (EQUAL)
Income effect
More money results in more purchases; less money results in less purchases
(getting a raise, fired, win the lottery, gift card)
Law of demand is considered
inverse(opposite)
law of supply is considered
direct (same)