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Validity
When an experiment measures what it intends to measure, is credible and reliable.
Generalisability
Ability to make statements about the population the sample is drawn from.
Operationalize
Clearly defining a research variable so that it can be measured.
Standardize
Experiment can be easily replicated as every participant practices the same procedure.
Order effects
The order in which the participants do a task in an experiment affects the results of the study.
Counterbalancing
Swapping the order of the way a group does a task to avoid order effects.
Reactivity
Participants change their behaviour because they know they are in an experiment.
Demand characteristics
Participants guess what the study's purpose is and change their behaviour attempting to provide 'correct' data.
Expectancy effect
When participants expect that a particular outcome is expected of them.
Screw you effect
A participant attempts to disprove the hypothesis in attempts to tarnish the credibility of the study.
Social desirability effect
A participant attempts to give socially acceptable information, to appear in a better light in front of others and avoid embarrassment.
Participant variability
Characteristics of sample impact the dependant variable, mostly due to non-random sampling (sampling bias).
Natural experiment
Independent variable is not in control of the researcher and environmental in nature.
Quasi experiment
Participants are not randomly assigned to conditions but are grouped based on a specific trait or behavior.
Field experiment
An experiment set up in the real world.
Laboratory experiment
An experiment that takes place in a controlled environment, while maintaining strict control of extraneous variables.
Researcher bias
The researchers expectations impact the findings of the study, either consciously or sub-consciously.
Participant bias
When participants react in a certain way because they know they are being observed, or they believe they know what the researcher wants
Experimental hypothesis
A hypothesis that predicts a relationship between the independent and dependent variable.
Null hypothesis
A hypothesis that suspects there is no specific connection with the independent and dependent variable.
Opportunity sampling
Participants are sampled based on naturally occurring groups.
Random sampling
Each member of the population has an equal chance of being selected, participants recruited are completely random.
Self-selected sampling
Participants volunteer - usually in response to an advertisement in the local community or over the Internet.
Snowball sampling
Participants recruit other participants for a study.
Stratified sampling
The participants in the study reflect the makeup of the population.
Ethics in research
informed consent, right to withdraw, debriefing, privacy.
Internal validity
How well the experiment is done, and whether it measures what it was intended to.
External validity
The extent to which the results of a study can be generalized to other situations and to other people, especially the general public.
Ecological validity
A type of external validity exploring how the experimental environment influences *behaviour*.
Population validity
How well the findings of a study can be applied to the general public based on the characteristics of a sample.
Positive correlation
A correlation where as one variable increases, the other also increases, or as one decreases so does the other. Both variables move in the same direction.
Negative correlation
A correlation in which one variable increases, the other variable decreases. Moving in opposite directions.
Method triangulation
A type of triangulation in which multiple methods of research are utilized to collect richer data.
Structured interview
A selection interview that consists of a predetermined, strict and organized set of questions for the interviewer to ask.
Semi-structured interview
The interview follows a certain schedule, but is similar to a casual/ informal conversation. Questions are open ended for the participant to answer more freely.
Unstructured interview
The interviewer only specifies the date of the interview and the topic beforehand , this allows for more detailed/ personal answers from the participant but is harder to analyse.
Focus group
A type of interview with a small group of individuals and a guide, the conversation is more casual but the interview is difficult to control.
Naturalistic observations
Observations made in a natural environment.
Researcher triangulation
Involves the use of several observers, interviewers, or researchers to compare and check data collection and interpretation.
Representational generalization
Findings from qualitative research studies can be applied to populations outside the population of the study.
Inferential generalization
Findings of the study can also be applied to settings outside the setting of the study.
Theoretical generalization
Theoretical concepts derived from the study can be used to develop further theory.
What is psychology?
The study of the behavior & mental processes of an individual and how it is affected by their physical state, mental state and external environment.
Self-efficiency
One’s own belief on whether they will succeed based on previous experience.
Anecdotal data
Personal experience that can support a theory.
Empirical evidence
Information attained by observation or experimentation.
High heuristic validity
Theories with lots of applications.
Reductions
Describing a complex phenomenon with simple explanations.
Random allocation
Random assignment of participants to minimize the influence of individual characteristics on results.
Bidirectional ambiguity
When it is unknown whether A is causing B or if B is causing A, or if both of them are influenced by something else.
Picture superiority effect
Remembering images more than words.
what is the relationship between a population and a sample?
A population is the larger group of people that you take the sample from.
a double blind design
neither the participant nor the person gathering the data knows which group the participant is in
single blind experiment
the participant doesn’t know whether they’re in the treatment group or the control group