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facework
how people manage their self-identity (face) in online communication
types of faces
quality face, social identity face, relational face
rapport management
managing relationships - either to build, maintain or repair them
rapport repair
guest - hotel:
hotel repairs guest’s quality face, relational face and hotel’s own face
rapport challenge
on record - directly (idiot)
off record - indirectly (sarcasm)
functions of hashtags
ideational # coffee (what the hashtag is about), interpersonal #ilovecoffee (used to connect with others, how you feel)
ambient affiliation
foregrounds interpersonal function, indirectly creating sense of connection and shared identity, through iconization
small stories online
stories told to build identity and relationships, key features: identity-building, multimodal, interactive, public x private, flexible narrative patterns
small stories dimension
tellership, tellability, embeddeness, linearity, moral stance
web genres
type of online communication (blogs, websites, reviwes) that have a specific purpose, follow conventions, understood by the users
development of web genres
around 2000, from offline communication (e.g. newspapers => online articles), created online (vlogs, blogs…)
key features of web genres
multimodality, hypertextuality, adaptation
web-based communication
non-sequential reading, brings together multiple media, interactivity
institutional websites
school, banks…, static and dynamic info (about us x news), multimodal, hypertextual, hybrid genre (ads, info, news…)
blogs
websites used to publish information, create identity, share life, express oneself
public x private
personal x topical