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perfect competition
many firms, easy entry/exit, homogenous products, price takers
most efficient
perfect competition is the ___ ___ market structure
monopoly
one firm, difficult/impossible entry/exit, unique product, patent needed, price makers up to the demand line
most inefficient
a monopoly is the ___ ___ market structure
illegal
a monopoly is ___ for the most part
profit
what is left after subtracting costs from revenues
TR-TC
pi=___-___
positive profit
when TR>TC or P>ATC the firm can earn a ___ ___
break even
when TR=TC or P=ATC the firm can ___ ___
loss
when TR<TC or P<ATC the firm can incur a ___
shutdown
when TR<VC or P<AVC the firm must ___
can change VC and cover FC
why will a firm not shut down in the short run if P>AVC
profit maximization
the goal of every firm
MR=MC
profit is maximized at
marginal cost
the extra cost incurred from producing one more unit of a god
marginal benefit
the extra benefit/revenue from producing one more unit of a good
MR
ΔTR/ΔQ=
TR
PxQ
MC
ΔTC/ΔQ
P=MR
in a perfectly competitive market…
decrease Q
when MR<MC the firm needs to ___ ___ to lower VC and TC so that MR=MC
supply shifts right
when more firms enter the market, market P decreases and…
decrease
when market P decreases, the firm’s profit will ___
perfectly elastic
MRDARP is ___ ___ (horizontal)
high a price
monopolies produce too little at too…
key resource
barrier to entry: owned by a single firm; ex. DeBeers Diamonds (have intellectual rights)
governemnt
barrier to entry: ___ gives a single firm exclusive rights of production; ex. Drug companies, copyright, patents
single producer
barrier to entry: cost of production so high so it only makes sense that a ___ ___ can be most efficient; ex. gas, electric, water (natural monopoly)
downward
monopolists face a ___ sloping demand curve
golden rule
monopolists still abide by the ___ ___ where MR=MC for profit max
demand
a monopoly’s price occurs where output meets the ___ curve
MR<P
in monopolies, MR=MC but…
D=ATC
government could force monopolists to sell at ___ but still not “allocatively efficient”
elasticity demand
monopolists are price makers but within the ___ ___ bc of downward sloping demand curve profits are NOT unlimited
do not
because no comp, monopolies ___ ___ operate in the best interest in society
allocative efficiency
produce at the Q where P=MC
decrease Q, increase P
monopoly: MR<MC
increase Q, decrease P
monopoly: MR>MC
productive efficient
produce at the Q where ATC is minimum
allocative and productive
firms in perfect comp are the most efficient firms bc they are both ___ ___ ___ efficient
break even
PCLR1: all firms in a perfectly competitive market will ___ ___
zero
PCLR2: break even = ___ economic profits = LR equilibrium = normal profits
accounting profit
PCLR3: when economic profit = 0, ___ ___ is > 0
nothing
PCLR4: economic break even means there is ___ better this firm could be producing with its scarce resources other than what it’s currently producing (max efficiency)
price discriminating monopoly
the monopolist is charging the price according to what each individual consumer is willing to pay; ex. drug dealers, airlines
eliminates
price discriminating monopoly ___ consumer surplus and there is NO DWL
ATC is minimized
a PCF’s min-cost output corresponds to the level of output at which…