Fashion Forecasting Midterm

Zeitgeist

the spirit of the time; the spirit characteristic of an age or generation

How long is short term forecasting

up to two years out

how long is long term forecasting

as little as two years out and as far as 5-10 years out

what should be in a forecast

theme, materials used, silhouettes and looks

what is the world wide color system

Pantone

what are the 5 processes of fashion forecasting

research, editing, interpret and analyze, predict, communicate

most popular trend forecasting services

Donager, Fashion Snoops, WGSN

Trend report

what are people wearing right now?

Trend forecast

finding what will be important a year from now

style

make consistent with a certain fashion or style

fashion

make out of components

target market

who is this customer? age? lifestyle?

fashion cycle

shows when to bring merchandise in-lifespan of a style or trend

types of information trend forecasters use

current sales, what sold last year, they are going to use their artistic side as well

trend

the first signal of change for general movement and direction

fashion forecasting

the explanation of why prediction is likely to occur, the interpretation and analysis of trends and the practice of predicting upcoming trends