Fashion Forecasting Midterm

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Zeitgeist

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16 Terms

1

Zeitgeist

the spirit of the time; the spirit characteristic of an age or generation

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2

How long is short term forecasting

up to two years out

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3

how long is long term forecasting

as little as two years out and as far as 5-10 years out

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4

what should be in a forecast

theme, materials used, silhouettes and looks

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5

what is the world wide color system

Pantone

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6

what are the 5 processes of fashion forecasting

research, editing, interpret and analyze, predict, communicate

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7

most popular trend forecasting services

Donager, Fashion Snoops, WGSN

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8

Trend report

what are people wearing right now?

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9

Trend forecast

finding what will be important a year from now

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10

style

make consistent with a certain fashion or style

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11

fashion

make out of components

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12

target market

who is this customer? age? lifestyle?

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13

fashion cycle

shows when to bring merchandise in-lifespan of a style or trend

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14

types of information trend forecasters use

current sales, what sold last year, they are going to use their artistic side as well

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15

trend

the first signal of change for general movement and direction

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16

fashion forecasting

the explanation of why prediction is likely to occur, the interpretation and analysis of trends and the practice of predicting upcoming trends

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