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Social Identity Theory
A theory that explains how individuals define themselves in relation to groups they belong to, emphasizing the importance of group membership in shaping self-concept and behavior.
Social categorization
The process of classifying people into groups based on shared characteristics, which influences perceptions and interactions.
in-groups
us as a group
out-groups
them as a group
in-group favouritism
The tendency to prefer and prioritize members of one's own group over those in out-groups, often leading to biased attitudes and behaviors.
social comparison
The process of evaluating oneself in relation to others, often to enhance self-esteem or validate one's social standing.
positive distinctiveness
The motivation to achieve a favorable distinction of one's in-group from out-groups, enhancing self-esteem and group identity.
Salient
Having prominence or significance in a particular context, often influencing perceptions or behaviors.
