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ceteris paribus
a latin expression meaning “other things being equal”
demand
the relationship between possible prices of a good or service and the quantities that individuals are willing and able to buy over some time period, ceteris paribus
demand curve
a curve illustrating the relationship between possible prices of a good or service and the quantities that individuals are willing and able to buy over some time period, ceteris paribus. It is normally downward sloping
quantity demanded
the quantity of a good or service that individuals are willing and able to buy at a particular price over a given time period, ceteris paribus
law of demand
a law stating that as the price of a good falls, the quantity demanded will increase over a certain period of time, ceteris paribus
price elasticity of demand (PED)
a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demand divided by the percentage change in price
price elastic demand
a change in price results in a relatively larger change in quantity demanded in the opposite direction. |PED| > 1
price inelastic demand
a change in price results in a relatively smaller change in quantity demand in the opposite direction. |PED| < 1
total revenue
the amount of revenue received by a firm from the sale of a particular quantity of output (equal to price times quantity solo)
substitutes
goods that can be used in place of each other, as they satisfy a similar need
complements
goods that are jointly consumed, for example, coffee and sugar
inferior goods
lower quality goods for which higher quality substitutes exist; if incomes rise, demand for the lower quality goods decreases
normal goods
a good where the demand for it increases as income increases
price expectations
the forecasts or views that consumers or firms hold about future price movements that play a role in determining demand