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Theories of Romantic relationships - Social Exchange Theory
What is Social Exchange Theory? (6)
Thibaut + Kelley (1959):
Economic Theory - concepts from econ + operant conditioning
Key idea: relationships = based on rewards vs costs - like a mental balance sheet → focuses on self interest + calculations of rewards + costs
Minimax principle: minimise costs - eg: arguments, time, stress, maximise rewards - eg: love, support, sex)
Form relationships: if rewarding
If positive profit + relationship > CLs/CLalts: satisfaction, commitment, + relationship continues
Exchange part = assumption that if people receive rewards from others, they feel obliged to reciprocate
Theories of Romantic relationships - Social Exchange Theory
What is the mnemonic to remember the stages of Social Exchange?
Sales
Bring
Customers
In
(Sampling, Bargaining, Commitment, Institutionalisation)
Theories of Romantic relationships - Social Exchange Theory
What is the 1st stage of Social Exchange?
Sampling:
People explore the rewards/costs in a variety of relationships (not just romantic ones) eg: via media, personal relationships, or relationships of others we know → so know what a rewarding/costly relationships look like
Theories of Romantic relationships - Social Exchange Theory
What is the 2nd stage of Social Exchange?
Bargaining:
Couple negotiates the relationship + agrees the rewards/costs
Marks the start of the relationship where partners start to exchange
Theories of Romantic relationships - Social Exchange Theory
What is the 3rd stage of Social Exchange?
Commitment:
The couple settles into the relationship
The exchange of reward becomes fairly predictable
Stability increases as rewards increase/costs lessen
Theories of Romantic relationships - Social Exchange Theory
What is the 4th stage of Social Exchange?
Institutionalisation:
Norms + expectations are firmly established
Settled down
Theories of Romantic relationships - Social Exchange Theory
What are comparison levels (CL) and how are they set?
How we measure profit in romantic relationships/how much of a reward you believe you deserve
Formed based on sampling stage
Changes as we acquire more ‘data’ to set it by
Theories of Romantic relationships - Social Exchange Theory
How do CL affect entering relationships/relationship satisfaction?
If judgment of potential profit of a relationship > our CL = judged as worthwhile
If relationship outcome is positive (profit > CL) = satisfied
If outcome is negative (profit < CL) = dissatisfied
Theories of Romantic relationships - Social Exchange Theory
What are Comparison Levels for Alternatives (CLalt)?
Used to give context to current relationship by:
Comparison to other possible partners/no relationship (alternatives) - would we gain greater rewards from alternative?
We will stay in a relationship as long as we view it as more rewarding/profitable vs alts
If satisfied we may not even notice any alternatives
In current the relationship’s costs > rewards:
Assume ‘grass is greener’ + if potential rewards of alternative > current, alternative = more attractive
Theories of Romantic relationships - Social Exchange Theory
Evaluation: Supporting Research
Kurdek (1995) gay, lesbian and heterosexual couples completed questionnaires → most committed couples perceived their relationships as having high rewards + fewest costs (minimax principle), + reported finding alternatives relatively unattractive (CLalt) → supports SET bcs found variables of costs, rewards and CLalt = IVs that could influence commitment in relationships
Theories of Romantic relationships - Social Exchange Theory
Evaluation: Supporting Research issue
Kurdek (1995) used Self-report, questionnaires → social desirability bias (want to seem happy/committed) → lowers validity of findings → lowers validity of theory bcs hard to test
Theories of Romantic relationships - Social Exchange Theory
Evaluation: Bidirectional ambiguity
Bi-directional ambiguity: SET claims we become dissatisfied after perceiving costs > rewards/alternatives = more attractive, THEN become uncommitted, Argyle (1987) argues it's the other way around - committed partners don't notice alts - SO studies claiming SET -> committed relationships may have false cause + effect link, SO link = inaccurate SO lack validity
Theories of Romantic relationships - Social Exchange Theory
Evaluation: subjectivity
SET’s predictive use = limited bcs lacks objectivity + has subjective concepts → can't compare two people’s CL bcs subjective (based on individuals perceived costs/rewards) so SET has limited explanatory powers → can't apply to large groups of people (not nomothetic)
Theories of Romantic relationships - Social Exchange Theory
Evaluation: reductionist
Is both machine + environmentally reductionist → fails to account biological/human factors → ignores emotion/love of relationships almost reducing people to how computers interpret data by suggesting satisfaction = solely dependent on rewards/costs → SO SET fails to holistically explain relationships + so may miss important factors
Theories of Romantic relationships - Social Exchange Theory
Evaluation: Alternative explanation (link from reductionist para)
RIM = alt to SET - adds investment → commitment → 'stay or leave' decision NOT just dissatisfaction (bcs profit/lack of AA) → highlights major issue of SET by explaining why dissatisfied partners stay → more comprehensive/less reductionist