Globalisation

Globalisation

Giddens

Decline in traditional behaviour and of traditional values and beliefs -

detraditionalisation

example: global campaigns such as #metoo or #girlsnotbrides have highlighted the issues of gender inequality and raised greater global awareness that has led to changes in many societies, such as decline in child marriage, FGM and an increase in women’s rights.

Giddens

globalisation can also have negative effects on some groups

makes us feel more vulnerable

seeing atrocities from all over the world may feel overwhelming.

‘new riskiness’ because of the increasingly international nature of problems.

Ritzer

agrees globalisation can bring significant issues and problems

mcdonaldisation means local cultures are fast disappearing under pressure from predominantly american fast food restaurants.

cultures have become homogenous (the same) around the world

impact on local economy

Ritzer

starts with fast food industry theories, but it’s applicable to other industries as well

In fashion, western tastes threaten traditional clothing;

western social media platforms drive out local talents and local production;

In media, american programmes threaten local TV productions etc.

Robertson

Defines globalisation as the time space compression of the new world and an intensification of consciousness of the world as a whole.

The advancement in new communication and information technologies has massively accelerated the on-going process of globalisation.