Sampling and Sampling Methods
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Last updated 11:49 AM on 12/10/25
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10 Terms
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Population
The whole group being studied.
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Sample
A smaller group chosen from the population.
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Sampling frame
A list of everyone in the population.
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Random sampling
Everyone has an equal chance of being chosen.
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Systematic sampling
Choosing every nth person from a list.
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Stratified sampling
Sampling from all social groups proportionally.
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Quota sampling
Filling set numbers from each social group.
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Snowball sampling
Participants recruit others they know.
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Opportunity sampling
Choosing people who are easiest to access.
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Generalisability
How far results apply to the whole population.
Note 
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