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Population
The whole group being studied.
Sample
A smaller group chosen from the population.
Sampling frame
A list of everyone in the population.
Random sampling
Everyone has an equal chance of being chosen.
Systematic sampling
Choosing every nth person from a list.
Stratified sampling
Sampling from all social groups proportionally.
Quota sampling
Filling set numbers from each social group.
Snowball sampling
Participants recruit others they know.
Opportunity sampling
Choosing people who are easiest to access.
Generalisability
How far results apply to the whole population.