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Product differentiation strategy depends on what?
Rarity
Challenge of pursuing cost leadership and differentiation simultaneously?
Difficulty creating an organization that incentivizes both
A firm's socially complex relationship with customers is called what?
Reputation
Why may learning curves not be costly to imitate?
Competitors can hire experienced employees from rivals
Economies of scale are always costly to imitate.
False
Cost-leadership firms typically have what type of cost-control systems?
Tight cost-control systems
To support differentiation, a firm should do what?
Include broad decision-making authority
When costs rise as production increases, this is called what?
Diseconomies of scale
One advantage of differentiation is what?
Competitors are less likely to compete on price
Are AirAsiaX's cost-saving policy choices difficult to imitate?
False
Operating in multiple industries is called what strategy?
Corporate diversification strategy
Cost leadership focuses on increasing perceived value.
False
Which cannot serve as a base of differentiation?
None (all can serve as a base)
Differentiation reduces the threat of what?
Rivalry
When average cost increases with production volume, this is called what?
Diseconomies of scale
Which is least likely to be a rare source of cost advantage?
Policy choices
Corporate strategy is about gaining advantage across multiple businesses.
True
Transaction cost logic considers which costs?
Both production and transaction costs
Transaction costs increase when exchanges involve what?
Specific assets
Under high uncertainty, should firms vertically integrate?
No, contracting is preferred
Capabilities perspective says integrate when transaction costs are high.
False
When value increases across multiple businesses, what exists?
Economies of scope
Which economy of scope is most costly to imitate?
Core competencies
The M-form structure is rarely used.
False
Why do firms diversify?
To gain power, grow, access weak capital markets, and use resources in new markets