CRM Practices and Advancements in Europe

Flashcards created to review key concepts regarding the CRM practices and advancements in Europe as presented in the lecture notes.

What is the main purpose of the mini presentation for the International Digital Marketing Summit 2024?

To present current CRM practices and advancements in the European region.

Which specific regions in Europe can be selected for the CRM market research?

Scandinavian region, UK, Scotland, Ireland, or the EU.

What factors contribute to corporates shifting from manual to system-based CRM?

Reasons for strategic shifts due to efficiency, accuracy, and dynamics in marketing information management.

What is necessary to conduct competitor analysis for CRM vendors in Europe?

Evaluate different CRM vendors providing services in the European region.

How has Artificial Intelligence impacted CRM system development?

Positively influenced by enhancing user experience and operational efficiency.

Identify the components needed to operate a CRM system successfully.

Components include systems, management, technology, and people.

What considerations should CRM systems incorporate regarding external changes?

Adaptation to political, economic, socio-cultural, technological, environmental, and legal changes.

What are the expectations for the mini presentation regarding slide content?

Important insights in an interesting 10 slide format with point forms and less overcrowding.

What is the maximum word count for the report accompanying the mini presentation?

3000 words maximum.

What referencing style must be utilized in the report?

Harvard referencing must be included at the end of the report.