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point estimate
a single number calculated from a random sample that estimates an unknown population parameter of interest
population
the entire set of entities/objects of interest
random sampling
selecting a subset of observations from a population where each observation is equally likely to be selected at any point during the selection process
representative sampling
selecting a subset of observations from a population where the sample's characteristics are a good representation of the population's characteristics
population parameter
a numerical summary value about the population
sample
a collection of observations from a population
observation
a quantity or a quality (or set of these) we collect from a given entity/object