types of conformity - compliance, identification, internalisation

what are the three types of conformity?

• Compliance

• Identification

• Internalisation

what is compliance?

• public change in belief/behaviour, we 'go along' with the group publicly but privately do not change.

• temporary change in belief/behaviour, we conform only whilst group is present

What is identification?

can be explained by NSI/ISI

• public + private change in belief/behaviour

• We identify with other members of the group and our role within the group

• Temporary change in belief/ behaviour

• We conform only while we are part of the group/ in our role

what is internalisation?

deepest type of conformity explained by ISI

• Public and private change in belief/ behaviour

• We end up genuinely agreeing with the group

• Permanent change in belief/ behaviour

• We continue to conform even when the group is not present.