ISA FINAL SPRING 2025

All of the following are leading social e-commerce platforms except:

Uber

TikTok

Twitter

Facebook

Instagram

Uber

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Website plan

Mobile media plan

Functional website

Web mission statement

Social media plan

Web mission statement

Amazon.com is known primarily for its use of which of the following business models?

Portal

Content provider

Transaction broker

Market creator

E-tailer

E-tailer

Removing the business process layers in a distribution channel is called:

market segmentation

BPR

disintermediation

network effects

market transparency

disintermediation

Geoadvertising sends ads to users based on their:

website behaviors

home addresses

Google Maps settings

GPS locations

shopping preferences

GPS locations

An ________ decision is one in which there is no well-understood or agreed-on procedure for making the decision.

semistructured

low-level

unstructured

undocumented

documented

unstructured

A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format.

pivot

multitier

ad hoc

drill-down

sensitivity

pivot

Which of the following is not a major force driving the rapid evolution of AI?

The drastic increase in the cost of computer processing

E-commerce

The Internet of Things

Social media

The development of Big Data databases

The drastic increase in the cost of computer processing

Expert systems:

share characteristics with mainframe computing.

are a type of neural network.

use real-time data to guide their decisions.

are most useful for dealing with unstructured problems.

model knowledge based on a set of rules.

model knowledge based on a set of rules.

Which of the following statements about robotics is false?

Amazon's Robotic Fulfillment centers are operated entirely by robots.

Robots are programmed to perform a series of actions automatically.

The most widespread use of robotic technology has been in manufacturing and logistics.

Robotics are often used in dangerous environments.

Some people are concerned that robots will eliminate their job.

Amazon's Robotic Fulfillment centers are operated entirely by robots.

In a relational database, a table contains all of the following except:

entities.

records.

three-dimensional relations.

columns.

attributes.

three-dimensional relations.

The smallest unit of data a computer can handle is called a:

byte.

bit.

record.

field.

file.

bit

What is the purpose of referential integrity rules in a relational database?

They organize the data in a database in a hierarchy.

They ensure that the attributes for a particular entity apply only to that entity.

They minimize redundant data elements.

They ensure that relationships between coupled tables remain consistent.

They detect and correct data in the database that are incorrect.

They ensure that relationships between coupled tables remain consistent.

The physical view of a database:

shows the relationships between entities and attributes.

presents data as they would be perceived by end users.

presents an entry screen to the user.

allows the creation of supplementary reports.

shows how data are organized and structured on the storage media.

shows how data are organized and structured on the storage media.

The process of streamlining data to minimize redundancy and awkward many-to-many relationships is called:

data administration.

data scrubbing.

normalization.

data cleansing.

data management.

normalization

Which of the following is not a method for ensuring data quality?

Data governance

Data quality audit

Data optimization

Data cleansing

Data optimization

Which of the following business intelligence tools is most appropriate for casual users?

Data mart

Data lake

Analytic platform

Hadoop Distributed File System (HDFS)

Data mart

Which of the following is a DBMS tool to access and modify data in a relational database?

Data mining

Data definition language

Data dictionary

Data manipulation language

Data manipulation language

Which of the following is not true about a relational database?

Each table in a relational database must have a primary key

Having two entities with a many-to-many relationship is desirable.

A f‍‍oreign key is a look-up field to find data about a specific entity.

Normalization streamlines groupings of data to eliminate many-to-many relationships.

Having two entities with a many-to-many relationship is desirable.

Which of the following statements about the types of decisions in an organization is true?

Unstructured decisions are those in which the decision maker must provide judgment, evaluation, and insight to solve the problem.

The decision to extend credit to a customer is an example of an unstructured decision.

Structured decisions are most common at the higher levels of management.

A semistructured decision has a clear-cut answer.

Unstructured decisions are those in which the decision maker must provide judgment, evaluation, and insight to solve the problem.

Which of the following statements about executive support systems (ESS) is not true?

ESS have significant drill-down capabilities.

Only executives use ESS.

Corporate data for contemporary ESS are supplied by a firm's existing enterprise applications.

ESS provide access to external data.

Only executives use ESS.

All of the following are forces driving the rapid evolution of AI during the last decade except:

fundamental conceptual breakthroughs in understanding how humans think.

the development of Big Data databases.

the drastic reduction in the cost of computer processing and the growth in the power of processors.

significant investment from businesses and governments.

That's incorrect. Try again.

Significant investment from businesses and governments has been a force driving the rapid evolution of AI.

fundamental conceptual breakthroughs in understanding how humans think.

Machine learning is a component of all of the following types of AI except:

natural language processing.

neural networks.

expert systems.

genetic algorithms.

expert systems.

The ability to integrate video, audio, and text messages into a single marketing message and consumer experience is an example of which unique feature of e-commerce technology?

Interactivity

Ubiquity

Richness

Information density

Richness

In addition to being viewed as an example of the service provider business model, on-demand services can also be viewed as being based on which of the following business models?

Portal

Transaction broker

Community provider

Market creator

Market creator

Which of the following social network features provides a stream of notifications from friends and advertisers that social users can find on their home pages?

Timeline

Newsfeed

Network notification

Social search

Newsfeed

Exchanges are:

independently owned third-party B2B e-commerce marketplaces that connect thousands of suppliers and buyers for spot purchasing.

industry-owned B2B e-commerce marketplaces that focus on long-term contract purchasing relationships.

private B2B networks that consist of a large firm using a secure website to link to its suppliers and other key business partners.

a proprietary system that enables the computer-to-computer exchange of standard transactions such as invoices, bills of lading, shipment schedules, or purchase orders between two organizations.

independently owned third-party B2B e-commerce marketplaces that connect thousands of suppliers and buyers for spot purchasing.

Which of the following is a not an example of a mobile payment app?

Zelle

Venmo

Waze

Apple Pay

Waze

Education, exposure, and branding are the primary activities of which type of e-commerce presence?

Email

Offline media

Social media

Websites/apps

Offline media

Which of the following statements about why systems are vulnerable is true?

Wi-Fi networks are not susceptible to hacking.

Large public networks such as the Internet are less vulnerable than internal networks.

The potential for unauthorized access or damage to an information system can occur at many access points in a network.

Smartphones are not vulnerable to malicious software.

The potential for unauthorized access or damage to an information system can occur at many access points in a network.

All of the following are components of an effective electronically stored information (ESI) retention policy except:

ensuring that ESI is well-organized.

ensuring that ESI does not violate the information rights of users.

ensuring that ESI is accessible.

ensuring that ESI is neither retained too long nor discarded too soon.

ensuring that ESI does not violate the information rights of users.

An information systems audit examines all of the following except:

data quality.

the firm's overall security environment.

the controls governing individual information systems.

the firm's financial status.

the firm's financial status.

Which of the following is an example of two-factor authentication?

Bank card

Firewall

Network address translation

Password

Bank card