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Cognition
Mental processes involved in thinking, knowing, remembering, and communicating. Example: Solving a puzzle.
Metacognition
Thinking about your own thinking. Ex: Realizing you learn best by drawing diagrams.
Concepts
Mental categories that group similar objects, events, or ideas. Ex: The concept "fruit."
Prototype
The best/most typical example of a category. Ex: A robin as a "typical" bird.
Schemas
Frameworks that organize and interpret information. Ex: A schema for "birthday party."
Assimilation
Fitting new info into an existing schema. Ex: Calling a cow a "dog."
Accommodation
Changing a schema to include new information. Ex: Learning that a cow is not a dog.
Convergent Thinking
Finding one correct solution. Ex: A math answer.
Divergent Thinking
Generating many creative ideas. Ex: Brainstorming uses for a brick.
Functional Fixedness
Inability to see new uses for objects. Ex: Not using a shoe as a hammer.
Executive Functions
are a set of higher-order cognitive processes that help us plan, organize, make decisions, control our impulses, and manage our thoughts and behaviors.They are like the "brain's CEO"—directing attention, problem-solving, and coordinating mental tasks.
These functions are primarily associated with the prefrontal cortex of the frontal lobe.
Algorithm
Step-by-step procedure that guarantees a solution. Ex: Trying every key on a keyring.
Heuristic
Mental shortcut; quick but error-prone. Ex: Choosing a store brand because you've used it before.
Availability Heuristic
Judging likelihood based on how easily examples come to mind. Ex: Thinking shark attacks are common.
Representative Heuristic
Judging based on stereotypes or prototypes. Ex: Assuming a quiet person is a librarian.
Mental Set
Tendency to use the same methods that worked before. Ex: Restarting your computer for every problem.
Priming
is the unconscious activation of certain associations in memory, which makes you more likely to think, feel, or behave in a certain way without realizing why.
In other words:Exposure to one stimulus influences your response to a later stimulus.
works automatically—it prepares your brain to respond.
Framing
How information is presented influences decisions. Ex: "90% fat-free" vs. "10% fat."
Gambler's Fallacy
Belief that past events affect future random outcomes. Ex: "The coin MUST land heads now."
Sunken-Cost Fallacy
Continuing something because you've already invested in it. Ex: Staying in a boring movie because you paid.
Long-Term Potentiation (LTP)
Strengthening of neural pathways through repeated stimulation. Ex: Studying vocab repeatedly.
Explicit Memory
Memory of facts/events you consciously recall. Ex: Knowing your address.
Implicit Memory
Unconscious memory for skills/conditioning. Ex: Riding a bike.
Semantic Memory
General knowledge/facts. Ex: Knowing the sky is blue.
Episodic Memory
Personal life events. Ex: Your first day of school.
Procedural Memory
How to do things (skills). Ex: Tying your shoes.
Encoding
Getting info into memory. Ex: Paying attention during class.
Storage
Maintaining information over time. Ex: Info in long-term memory.
Retrieval
Accessing stored memory. Ex: Answering a test question.
Working Memory Model
Central executive + phonological loop + visuospatial sketchpad + episodic buffer. Ex: Doing mental math while remembering numbers.
Multi-Store Model
memory is made up of three separate stores, and information moves through them in a linear sequence: Sensory → short-term → long-term memory. *Ex: Seeing a word, holding it briefly, storing it.*
Sensory Memory
Immediate brief recording of sensory info. Ex: A quick flash of light.
Iconic Memory
Visual sensory memory (<1 second). Ex: Afterimage of a picture.
Echoic Memory
Auditory sensory memory (3-4 sec). Ex: "What? Oh wait, I got it."
Short-Term Memory
the memory system that holds a small amount of information for a brief period of time—usually about 20–30 seconds—unless you actively rehearse it. Holds ~7 items for ~20 sec. *Ex: A phone number you just heard.*
Long-Term Memory
Relatively limitless storehouse of information. Ex: Childhood memories.
Automatic vs Effortful Processing
Automatic processing happens without conscious effort, while effortful processing requires active attention and deliberate rehearsal to encode information.
Automatic Processing
Encoding that happens without conscious effort or awareness.You don’t try to remember it—it just happens.
Effortful Processing
encoding that Requires attention, such as studying.
Levels of Processing Model
how deeply you think about information determines how well you remember it — not how long it stays in short-term memory or which “box” it goes into.
Method of Loci
Memory trick using locations, like placing items around your house in your mind.
Chunking
Grouping information into meaningful units, such as a phone number.
Spacing Effect
Distributed practice improves retention, for example, studying 10 minutes per day.
Serial Position Effect
the tendency to better recall items at the beginning and end of a list compared to the middle.pl
Maintenance Rehearsal
Repeating information to keep it in short-term memory, like repeating a phone number.
Elaborative Rehearsal
Connecting information to meaning, such as making a story with vocabulary words.
Autobiographical Memory
Memory of your personal life story, like remembering your 13th birthday.
Retrograde Amnesia
Inability to recall old memories, such as forgetting everything before a head injury.
Anterograde Amnesia
Inability to form new memories, exemplified by HM after surgery.
Infantile Amnesia
Inability to recall early childhood memories, typically before age 3.
Recall vs Recognition
Recall involves no cues (essay), while recognition involves cues (multiple choice).
Retrieval Cues
Hints that help you remember, such as the smell of cookies reminding you of grandma's house.
Context-Dependent Memory
Context-dependent memory is the tendency to remember information better when you are in the same physical environment or context in which you learned it.
Your brain encodes not just the information but also the surroundings, and those surroundings become retrieval cues. like taking a test in the same room you studied in.
State-Dependent Memory
Better recall in the same internal state, like remembering something learned when tired if you're tired again.
Mood-Congruent Memory
Your mood pulls up similar memories, such as remembering sad things when you're sad.
Testing Effect
Retrieving information strengthens memory, like quizzing yourself to improve retention.
Forgetting Curve
Rapid forgetting initially, then levels off, such as forgetting most of what you crammed.
Proactive Interference
Old information interferes with new, like an old password getting in the way.
Retroactive Interference
New information interferes with old, such as a new locker combination making you forget the old one.
Misinformation Effect
Memory distortion from misleading information, like a witness misremembering after hearing others' stories.
Source Amnesia
Remembering information but not where it's from, such as not knowing if you heard it or dreamed it.
Repression
Unconscious blocking of painful memories, as described by Freud, like forgetting trauma.
Imagination Inflation
Imagining something makes you believe it actually happened, like repeatedly imagining an event leading to a false memory.
General Intelligence (g)
One underlying mental ability influencing all tasks, such as doing well across subjects.
Construct Validity
Test measures what it claims to measure, like an IQ test measuring intelligence, not reading skill.
Predictive Validity
Test predicts future performance, such as the SAT predicting college GPA.
Test-Retest Reliability
Scores stay consistent when repeated, like getting a similar score next week.
Split-Half Reliability
Two halves of a test give similar results, like odd/even question scores matching.
Stereotype Threat
Fear of confirming a stereotype lowers performance, such as girls performing worse when reminded that 'girls are worse at math.'
Stereotype Lift
Performance increases when another group is stereotyped negatively, like men scoring higher when told women do poorly.
Achievement Test
Measures learned knowledge, such as an AP exam or unit test.
Aptitude Test
Predicts future ability to learn, like the SAT or IQ test.
Fixed Mindset
Belief that abilities are unchangeable, exemplified by the thought, 'I'll never be good at math.'
Growth Mindset
Belief that abilities improve with effort, such as thinking, 'I can get better if I practice.'
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