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strategic competitiveness
achieve this by successfully formulating and implementing a value creating strategy.
strategy
an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.
competitive advantage
a firm has this when, by implementing a chosen strategy, it creates superior value for customers, and when competitors are not able to imitate the value the firm’s products create or find it too expensive to attempt imitation.
above-average returns
are returns in excess of what an investor expects to earn from other investments with a similar amount of risk.
risk
is an investor’s uncertainty about the economic gains or losses that will result from a particular investment.
average returns
are returns equal to those an investor expects to earn from other investments with a similar amount of risk.
strategic management process
the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.
hypercompetition
is a condition where competitors engage in intense rivalry, markets change quickly and often, and entry barriers are low.
global economy
is one in which goods, services, people, skills, and ideas move with limited barriers across geographic borders.
protectionism
involves actions taken by a government to protect its economy from adverse influences due to foreign trade.
globalization
is the increasing economic interdependence among countries and their organizations as reflected in the flow of products, financial capital, and knowledge across country borders.
global supply chain
is a network of firms that spans multiple countries with the purpose of supplying goods and services.
global value chain
refers to the processes through which a firm receives raw materials, uses them to add value through manufacturing a product that provides greater utility for the consumer, and sells the product to another firm or the ultimate consumer of the product, in a global setting.
big data
refers to the data retrieved by firms that are increasing in volume, variety, and frequency.
big data analytics
the process of examining huge amounts of data to uncover hidden patterns and other information that can be used to improve decision making.
strategic flexibility
is a set of capabilities firms use to respond to various demands and opportunities existing in today’s dynamic and uncertain competitive environment.
sustainability
means that a firm should not deplete or destroy natural elements upon which it depends for survival.
capability
the capacity for a set of resources to perform a task or an activity in an integrative manner.
core competencies
are capabilities that serve as a source of competitive advantage for a firm over its rivals.
stakeholders
are individuals, groups, and organizations that can both influence and are affected by the objectives, actions, and outcomes of a firm.
primary stakeholders
are directly involved in the value creating processes of the firm.
suppliers, employees, customers, communities in which the firm operates, financiers such as the firm’s shareholders and banks.
secondary stakeholders
can both influence and are influenced by what the firm does, but they do not contribute directly to the value the firm creates.
vision
is a picture of what the firm wants to be and, in broad terms, what it wants to ultimately achieve.
mission
specifies the businesses in which the firm intends to compete and the customers it intends to serve.
values
these of an organization define what should matter most to managers and employees when they make and implement strategic decisions.
strategic leaders
are people located in different areas and levels of the firm using the strategic management process to select actions that help the firm achieve its vision, fulfill its mission, and adhere to its values.
organizational culture
refers to the complex set of ideologies, symbols, and core values that individuals throughout the firm share and that influence how the firm conducts business.
business ecosystem
a complex network of interconnected organizations—suppliers, customers, government agencies, technology suppliers, financiers, and other stakeholders—whose competitive and cooperative efforts are associated with the satisfaction of a particular value proposition (e.g., product or service).
competitor analysis
in this firms gather and interpret information about their competitors.
competitor intelligence
is the set of data and information the firm gathers to better understand and anticipate competitors’ objectives, strategies, assumptions, and capabilities.
complementors
are companies or networks of companies that sell complementary goods or services that are compatible with the focal firm’s goods or services.
demographic segment
is concerned with a population’s size, age structure, geographic distribution, ethnic mix, and income distribution.
economic environment
refers to the nature and direction of the economy in which a firm competes or may compete.
general environment
is composed of dimensions in the broader society that influence an industry and the firms within it.
global segment
includes relevant new global markets and their critical cultural and institutional characteristics, existing markets that are changing, and important international political events.
industry
a group of firms producing products that are close substitutes.
industry environment
the set of factors that directly influences a firm and its competitive actions and responses: the threat of new entrants, the power of suppliers, the power of buyers, the threat of product substitutes, and the intensity of rivalry among competing firms.
opportunity
is a condition in the general environment that, if exploited effectively, helps a company reach strategic competitiveness.
political/legal segment
the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations as well as between firms and various local governmental agencies.
sociocultural segment
is concerned with a society’s attitudes and cultural values.
strategic group
A set of firms emphasizing similar strategic dimensions and using a similar strategy is called a
sustainable physical environment segment
refers to potential and actual changes in the physical environment as well as business practices that are intended to positively respond to those changes in order to create a sustainable environment.
threat
a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness.
technological segment
includes the institutions and activities involved in creating new knowledge and translating that knowledge into new outputs, products, processes, and materials.
costly to imitate capabilties
are capabilities that other firms cannot easily develop.
global mindset
the ability to analyze, understand, and manage an internal organization in ways that are not dependent on the assumptions of a single country, culture, or context.
intangible resources
are assets that are rooted deeply in the firm’s history, accumulate over time, and are relatively difficult for competitors to analyze and imitate.
nonsubstitutable capabilties
are capabilities that do not have strategic equivalents.
outsourcing
is the purchase of a value-creating activity or a support function activity from an external supplier.
rare capabilities
are capabilities that few, if any, competitors possess.
strategic human capital
allows a firm to develop capabilities through matching the knowledge, skills, and abilities of their employees to particular strategic objectives.
support functions
include the activities or tasks the firm completes in order to support the work being done to produce, sell, distribute, and service the products the firm is producing.
tangible resources
are assets that can be observed and quantified.
valuable capabilities
allow the firm to exploit opportunities or neutralize threats in its external environment.
value
is measured by a product’s performance characteristics and by its attributes for which customers are willing to pay.
value chain activities
are activities or tasks the firm completes in order to produce products and then sell, distribute, and service those products in ways that create value for customers.
value creation system
in this, each part of a system depends on other parts of the system to create value. If one part of the system is not functioning properly, it can hold back creation of value in the entire system.
I/O Model of Above Average Returns
explains the external environment’s dominant influence on the choice of strategy and the actions associated with it.
Key assumptions:
Resources between firms are similar.
Resources are highly mobile.
Decision makers are rational and seek profit maximization.
suggests that firms earn above-average returns by studying the external environment effectively as the foundation for identifying an attractive industry and implementing an appropriate strategy in it
Resource-based view
focuses on internal resources and capabilities
Valuable: Having something that is a value that other people will want
Rare: Something difficult to produce, find, have access to
Inimitable: Doesn’t necessarily have to be the product, could be company culture
Non-substitutable
Stakeholder Model of Above Average Returns
Identify groups:
• capital market
• product market
• organizational stakeholders
Goal: balance returns among key groups.
ASP Model
Analysis: analyze external environment, competitors, technology,
Strategy:
Performance: do we want to do more of the same, change it up