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A set of flashcards covering key concepts, definitions, and examples related to propaganda and its various techniques.
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What is the definition of propaganda?
The spreading of information with the purpose of influencing feelings or actions.
What is a key characteristic of propaganda?
It is always biased and can be negative or positive.
What is the technique called that uses trash-talking another product or person?
Name calling.
What does glittering generalities refer to in propaganda?
It involves using nice words or praise like goodness, patriotism, or terms such as 'natural' and 'organic'.
What is the purpose of the transfer technique in propaganda?
To make an idea or argument look more acceptable by associating it with a respected symbol.
How does the testimonial technique work in propaganda?
It uses a famous person to recommend a product or endorse a political idea.
What does the plain folks technique attempt to do?
It tries to convince an audience that an idea is good because it reflects the ideas of the majority.
What is card stacking in propaganda?
It involves distortion of data or withholding relevant information to favor a particular product or idea.
What is the bandwagon technique in advertising?
It encourages the audience to jump on board with a popular trend to avoid missing out.