HON211 Monroe's Motivated Sequence

Monroe’s Motivated Sequence

To motivate others, there are five steps to get there (Example: WCU Love Triangle, Derek likes Eryn, but got a man called Bruno)

Attention Step

1^st Step, Capture interest of another

Need Step

2^nd Step, Create a sense that needs to be changed (Mention a Harm and Significance for your speech)

Satisfaction Step

3^rd Step, Create a general sense that the need can be satisfied, offer public policy

Visualization Step

4^th Step, Visualize future, either need being satisfied (positive), or not being satisfied (negative)

Action Step

Last Step, Give specific steps to start satisfying need

Most Effective Fear Appeal

Low fear appeal

Positive vs Negative Visualization

Positive Visualization is where the need is satisfied (recommended) and the contrary is when the need is not satisfied

Impact of Authoritative Sources

Audiences trust the most recognizable sources