Special Events

characteristics of special events

deviate from the norm, non-spontaneous, involves multiple staff and volunteers, small or large-scale, larger the event more complex the planning becomes, sponsors may be needed

sponsors and special events

can help fund the event, normally has some connection to the event (saddle company at a rodeo), get advertising out of it

which setting is special events a growing trend

city parks and rec departments

what is the number one thing that interferes with the success of a special event

planning

steps of planning a special event

1) determine the goal and need of the program

2) define and determine the theme

3) name the event

4) define the target audience

5) select date, time, and location

6) form groups and committees

7) recruit help

8) create timelines and check lists

staffing at special events

management groups, steering committees, volunteers (recruitment, training, supervision, recognition, and evaluation)

examples of committees

finance, marketing/publicity, decorations, entertainment, concessions, operations/site sponsorship

considerations

budgets (expenses and revenues, will people pay to get in), marketing, sponsorships, risk management (event safety and security, vehicle and pedestrian control, general liability, crisis management), CANCELLATION or RAIN PLANS