deca marketing PI
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pricing
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5 Terms
1
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price
amount of money paid for a good, service, or resource (not necessarily physical goods)
includes interest rates
2
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predatory pricing
practice of setting prices so low that competitors cannot compete and are forced to leave the marketplace
3
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pricing discrimination
charging different prices in different areas
4
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deceptive pricing
involves reporting “original price” as higher than it was to give the appearance of a better deal
5
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price fixing
when companies work together to set prices
reduces choice for customers → bad
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Flashcards (123)