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the capacity required to fulfill the special order
the price offered by the buyer will cover the cost of producing the products
the role of fixed costs in the analysis
qualitative factors
whether the order will violate the Robinson-Patman Act and other fair pricing legislation
concern for how existing customer will feel if they found out that the company offered a lower price to the special-order customer for the same goods or services
if the special-order is modified to be cheaper then customers may prefer the modified version for the cheaper price
company need to make a decision whether selling the new version would hurt the company reputation or profitability