hcom chp 13 (public speaking)

informative speeches

aim to increase the audience’s understanding of a topic

persuasive speeches

are intended to influence the beliefs, attitudes, and behaviors of an audience

special-occasion speeches

are given at common evets (like weddings and funerals)

demographics

quantifiable characteristics of your audience (age, race, gender)

psychographics 

psychological characteristics (values, beliefs, interests)

homogeny

seeking common ground

specific purpose statement 

expresses the topic and the general speech purpose, and objectives of speech

thesis statement

a summary of your central idea

expert testimony

the opinion of an authority

lay testimony

opinion based on personal experience

scientific research findings

they carry weight in topics on medicine, environment, health

statistics 

information in numerical form 

anecdotes

relevant personal stories

surveys

will add the point of view of a larger range of people

running bibliography

the list of resources you have consulted