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Convenience Sample
The data is collected from an easily accessible and available group of people
Key Features of an Experiment
Manipulation of the dependent variable
Measurement of the independent variable
Random assignment
Control
Manipulation of the Dependent Variable
Needs to be sufficient to have a measurable impact on the dependent variable
Measurement of the Independent Variable
Manipulation checks measure the impact of the independent variable
Random Assignment
It is truly random which condition participants are assigned to
Experimental Control
No confounds
Why an Experiment Enables us to Establish Cause and Effect Relationships
Manipulation
Between Subjects Design
Different group of subjects for each level of the independent variable
Within Subjects Design
Each subject experiences every level of the independent variable, and is remeasured after each level
Equality: Within Subjects
The same person in both groups
Counterbalancing
Counterbalancing
Order of manipulations is varied over subjects
Any differences over time should average out, re equalizing groups
Equality: Between Subjects
Random assignment
Random Assignment
Participants are assigned to groups randomly
This should balance out any differences and equalize the groups
Matching Assignment
Participants are pretest, matched, and then randomly assigned
Carryover
Manipulation has long lasting effects
Carryover and Counterbalancing
Has different participants exposed to each condition in a different order so that the order of conditions does not systematically favor any particular treatment
Internal Validity
Quality of the internal logic of the experiment
How to Achieve Internal Validity
Achieved experimental control, no confounds
Achieved strong and effective manipulation of the independent variable
Achieved reliable and valid measurement of the dependent variable
Dependent variable was sensitive to possible changes in the independent varible
Threats to Internal Validity
Confounds
Failure to conduct true random assignment
Differential dropout
Experimenter behavior
Participant expectations
Placebo effect
Failure to manipulate the independent variable
Threats to Internal Validity: Confound
A variable that varies systematically with the independent variable, providing an alternative interpretation
Threats to Internal Validity: Experimenter Behavior
Treating groups differently
Threats to Internal Validity: Participant Expectations
Different expectations can lead to different behaviors, regardless of treatment
External Validitiy
How well the experiment generalizes to other contexts
How to Achieve External Validity
Different ways of operationalizing the independent variable
Different ways of operationalizing the dependent variable
Different participants
Different contexts
In the real world
Threats to External Validity
Unable to replicate the study
Replication does not match original study
Selection bias
Ecological Validity
In the real world
Features of a Factorial Design
Having more than one independent variable, with levels
Cohen’s D: No Effects
0 to 0.2
Cohen’s D: Small Effects
0.2 to 0.5
Cohen’s D: Moderate Effects
0.5 to 0.8
Cohen’s D: Large Effects
0.8 and more
The Mean Difference
The effect size, usually Posttest - Pretest
Cohen’s D
The difference between two means divided by a standard deviation for the data, and it measures the differences between the two means
Null Hypothesis
A statement of no effect or no relationship
Research Hypothesis
A statement that introduces a research question and proposes an expected result
Type I Error
Assuming there’s an effect, but there might not really be one
Type II Error
Assuming there’s not an effect, but there might actually be one
If P is Less Than 0.05
The finding is statistically significant
Reject the null hypothesis
The confidence interval will not include zero
T is likely at least 2 or -2
At risk of Type I Error
If P is Greater Than or Equal to 0.05
Not statistically significant
Fail to reject the null
The confidence interval will include zero
T will be something less than 2
At risk of Type II error