pubhlth 244: week 4 - social cognitive theory

social learning by albert bandura

theories on operant conditioning doesn’t explain this behavior because limited to what an individual perceives or experiences themselves

bandura’s bobo doll models of aggression

• social modeling

• emotional arousal

social learning theory & reciprocal determinism

• individuals lean by experiencing a stimulus that results in a behavior

• social modeling is a powerful way of learning behaviors without every directly receiving the stimulus

• reciprocal determinism means that personal factors (ex: cognition) interacts with the person’s behaviors & their environment

social cognitive theory

• behavioral factors

  • skills needed to successfully perform a behavior

  • intentions to add new behavior

  • reinforcements & punishments to influence the behaviors

• environmental factors

  • observational learning

  • normative beliefs is what is socially acceptable in a group

  • social support

  • opportunities & barriers

• personal factors

  • self-efficacy

  • collective efficacy is a belief about the group’s ability to perform the behavior

  • knowledge

  • outcome expectation is the belief about the expected consequence of the behavior

  • value expectation are values that the individuals ascribes to the outcome of the behavior

self-efficacy via vicarious learning

• watch someone do a behavior & the corresponding outcomes of other people

• more likely to gain confidence if model is someone with shared degree of agency & behavioral capacity

• more likely to want to learn a behavior if model is someone you aspire to be like

• ideal if the accompanied by strong emotional arousal