MASS COMM EXAM

In 2012, the Internet industry and federal government responded to users' fear for their personal privacy with ________________, voluntary guidelines asking sites to place a "do not track" button on their Web pages.

Consumer Privacy Bill of Rights

T or F: There is little doubt that municipal broadband is a fundamental right that should be available to all citizens.

False

The online home to self-proclaimed men's rights activists who harbor, express, and occasionally act on their ill will toward women is known as

the manosphere.

The four National Radio Conferences produced what important piece of federal legislation of broadcasting?

the Radio Act of 1927

Computers that reduce information to a code made up of the digits 1 and 0 for storage and manipulation are using a(n) _____________ code.

binary

Periscope and Facebook Live are technologies that permit people to stream live video directly

to social media

A _________ is a personal web page that comments on the news and provides links to stories that back up the commentary with evidence.

Blog

Very simple, easy-to-play, typically no-cost mobile games offering minimalistic user interfaces are called

hyper-casual games.

T or F: Marconi saw his wireless as a way to broadcast content to large audiences.

False

Companies that create games for existing systems are called

third-party publishers.

In 1873, former California governor Leland Stanford employed which photographer to help him win his bet about running horses?

Eadweard Muybridge

Among the many criticisms of facial recognition technology is its unreliability when identifying

older people and people of color.

Broadcasters saw cable as a friend until

1975, when Time, Inc., began delivering HBO movies by satellite

The dual-factor model of social media use claims our engagement with social media is motivated by the need to belong and the need

Self Presentation

Web "radio stations" that exist solely on the Web are referred to as

Bitcasters

Cable operators offer a form of basic service,________, composed primarily of local broadcast stations and services with broad appeal such as TBS, TNT, the USA Network, and Comedy Central.

expanded basic cable

_____________ is a form of technologically imposed censorship, in which people without the new communication technology have diminished access to the information it makes available.

The Information Gap

The development of the____________ with its small size, absence of heat, and low cost—made personal computers possible.

semiconductor

streaming services have begun to offer successful producers___________, cash up front to bind them to their platform.

Lock down deals

The linking of consumer products, such as toys and hamburgers, with popular movies is called

Branding Films

The heart of the web lies in the _____________ (common communication rules and languages) that define its use.

Protocols

Canadian inventor ______ developed the liquid barretter in 1903, making possible the radio reception of voices.

Reginald Fessenden

T or F: Nintendo introduced Wii in 2006 in order to claim a bigger share of the handheld game device market.

False

In 1977, Mattell brought true electronic games to handheld devices with

Missile Attack

One of Lee DeForest's major contributions to the history of radio was the development and popularization of the use of radio for

Broadcasting

Computer Space, released in 1971, was designed by

Nolan Bushnell

The first "full-service" electronic computer,_____________ was based on the work of Iowa State University's John V. Atanasoff and introduced by scientists John Mauchly and John Presper Eckert of the University of Pennsylvania in 1946.

ENIAC

T or F: Whereas the television industry may have succumbed to pressure from the Communist hunters of the McCarthy era, Hollywood resisted gallantly.

False

Games that offer in-game virtual currency for various activities or sometimes for watching a commercial before playing are called

freemium games.

Streaming now accounts for ________Blank of all U.S. TV usage.

one-quarter

T or F: Because they help children navigate particularly difficult games, most parents are comfortable with games that offer their kids loot boxes.

False

Who developed the iconoscope tube?

Vladimir K. Zworykin

The lack of technological access among people of color, the poor, the disabled, and those living in rural areas is called the

digital divide

_____________is the requirement that all ISPs allow the free and equal flow of all Web traffic.

Net neutrality

Local affiliates used to receive compensation for airing network programs in their markets, but that has changed due to the loss of network audience and

The rise of cable 

A syndicated program that runs five nights a week at the same time is said to be

stripped 

Today's viewers have countless options and significant choice of high-quality content across streaming, cable, and traditional broadcast television, ushering in

Era of peak Tv

Delivery of video without the involvement of a multiple system operator (MSO) is known as

OTT over the top tv

In video games, the advanced method of rendering light and shadows in a scene to render images more life-like is

ray tracing

When a studio makes the decision to produce a picture, it has ___________Blank the project.

green light 

Narrative was first introduced to film by

Georges Méliès

The first "talking machine", or sound-recording method, was developed in 1887 by

Thomas Edison

T or F: The name of the first movie studio, built by Thomas Edison, was the Trust.

False

The control of a film's production, distribution, and exhibition by a movie studio is called

Vertical Integration 

The first successful commercial computer, used by the Census Bureau in 1951, was

UNIVAC

T or F: Whereas the movie industry may have easily succumbed to pressure from the Red hunters of the McCarthy era, the television industry resisted gallantly.

False