Ch. 17 - Definitions

Attention capital

the capacity to gain, hold onto, and spread attention.

media imperialism

the domination of a mass medium by a single national culture and the undermining of other national cultures.

social media

the apps and websites that allow people to interact and create and share content via cellphone networks and the Internet; transmit from many sources to one, few, or many people.

media studies

popular interdisciplinary area of research which focuses not just on the cultural meanings that mass media producers try to transmit, but also on the way audiences filter and interpret mass media messages in the context of their own interests, experiences, and values.

mass media

print, radio, television, and other communication technologies; transmit from a few sources to many people.

net neutrality

the principle that Internet service providers should not restrict access to any online content.