Typography 2 Magazine Anatomy

yes 2

Headline

The title, the invitation to the reader to start reading

Layout/Image

The composition, and how the image relates to large elements like Headlines in creating a composition

Display Type

The special type the Headline is

Kicker

The little short text above the Headline (or next to it)

Deck

A longish caption that acts as the bridge between the Headline and the Body Copy (which the body copy is just the blocks of text yes)

Byline

Small line that describes author credits

Lead

How exactly the deck transitions into the first paragraph, like do they use old lettering to draw you? maybe large text? a design element?

Nut Graf

The ‘thesis’ of the article, so this is like the Lead except the sentence itself.

Baseline

The alignment of the lines, make sure they’re even with each other across paragraphs

Subhead

Little headings for the paragraphs

Pull Quote

Quotes that are emphasized to be larger and important

Header/Footer

Sort of like a little brand thing of the magazine, it gets put in a margin as something related to a category of it

Folio

The page no. and any other misc info like a URL

Running head/feet

Indicates a chapter or section in the magazine, think of how school books did it

Caption and Credit

Little captions inside of an image or around it that tells where it came from

Bleed

The very edges of the spread

Double truck/runaround

The way elements are layered to create a 3D feel on a 2D plane

Safe zone/margins and Creep

The space within the margins, the outside edges where text cannot get too close to the edge unless it is a running head or footer. The middle of the spread is the creep.

Columns

The paragraphs of text organized as pillars/blocks

Gutter/Alley

Space between the columns

Downrule

Visual definers of column spaces

Pane/Sidebar

A sort of ‘side story’ of the article that relates to the article itself in some way, but odesn’t exactly continue it

Eyeline

A back element integrated with other design elements. it runs through the spread.

White Space

Empty areas in a magazine spread

Drop Cap

A large letter that can work as a good entry point in the design