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Scarcity and Choice
We want more than we can have—money, time, stuff. So we must choose.
Scarcity Necessitates Rationing
Limited resources mean we need a system to decide who gets what.
Competition Results from Scarcity
When things are scarce, people compete to get them.
Opportunity Cost
The value of what you give up when you choose something.
Utility
The satisfaction or happiness you get from something.
Incentives Matter
People respond to rewards and punishments.
Making Decisions at the Margin
You decide whether doing a little more is worth it.
Positive Economics
Describes facts and cause-effect relationships.
Normative Economics
Expresses opinions or what should happen.
Microeconomics
Zooms in on individuals and businesses.
Macroeconomics
Zooms out to look at the whole economy.
Opportunity Cost (again)
Same idea—what you give up when you choose something.
Opportunity Cost and the Real World
Used in budgeting, time management, and policy.
Trade and Mutual Gain
Both sides benefit from voluntary trade.
Trade Creates Value
Even if nothing new is made, trade makes people happier.
Transaction Costs
The 'extra' costs of making a trade—like time, effort, or fees.
Private Property and Markets
Ownership encourages care and smart use.
Production Possibilities Curve (PPC)
Shows trade-offs between two goods.
Law of Comparative Advantage
Countries or people should specialize in what they do best.
Mass Production and Innovation
Making lots of stuff efficiently often leads to new ideas.
3 Basic Questions Faced by All Economies
1. What to produce? 2. How to produce it? 3. For whom to produce?
Market vs. Political Organization
Markets use prices and voluntary exchange. Political systems use laws and votes.
Law of Demand
As price goes up, people buy less.
Consumer Surplus
The extra value you get from buying something at a lower price than you were willing to pay. Example: You'd pay $5 for coffee, but it only costs $3 your surplus is $2.
Elastic vs. Inelastic Demand
Elastic = sensitive to price changes. Inelastic = not sensitive. Example: Luxury cars are elastic. Insulin is inelastic.
Increase in Quantity Demanded
Happens when price drops (movement along the curve). Example: A sale on chips makes you buy more.
Increase in Demand
Happens when something other than price changes (shift of the curve). Example: A new health trend makes more people want kale.
Demand Curve Shifters
Income, tastes, population, expectations, prices of related goods. Example: If your income rises, you might buy more organic food.
Role of Profits and Losses
Profits signal success; losses signal problems. Example: A bakery making profits keeps baking. One losing money may close.
Producer Surplus
The extra money a seller makes above their minimum acceptable price. Example: You'd sell lemonade for $1, but someone pays $2—your surplus is $1.
Change in Quantity Supplied
Caused by price change (movement along the curve). Example: Higher prices make farmers grow more corn.
Decrease in Supply
Caused by something other than price (shift of the curve). Example: A drought reduces the amount of wheat farmers can grow.
Market Equilibrium
Where supply equals demand—no shortage or surplus. Example: At $3 per apple, buyers and sellers are both happy.
Economic Efficiency
Resources are used in the best way—no waste. Example: A factory producing max output with minimal cost.
Market Adjustment to Decrease in Supply
If supply drops, prices rise until demand matches. Example: Avocado shortage → higher prices → fewer buyers.
The Invisible Hand
Markets guide people to good outcomes without anyone planning it. Example: You buy what you want, sellers offer what's profitable—everyone benefits.
Link Between Resource and Product Management
Resources (like labor and materials) must be managed to make products efficiently. Example: A pizza shop must manage dough, ovens, and workers to serve customers.
Price Controls
Government sets max or min prices. Example: Rent control limits how much landlords can charge.
Price Ceilings
Max legal price—can cause shortages. Example: If gas is capped at $2, stations may run out.
Effects of Rent Control
Lower rent → more demand, less supply → housing shortage. Example: More people want cheap apartments, but landlords don't want to rent them.
Price Floor
Min legal price—can cause surpluses. Example: Minimum wage is a price floor for labor.
Economics of Minimum Wage
Helps workers earn more, but may reduce jobs if businesses can't afford it.
Tax Imposed on Buyers
Shifts demand curve down buyers pay more, buy less.
Elasticity and Tax Burden
Who pays more of the tax depends on elasticity. Example: If demand is inelastic, buyers bear more of the tax.
The Laffer Curve
Shows that raising tax rates too high can reduce total tax revenue. Example: If taxes are 90%, people might stop working or cheat.
Impact of a Subsidy
Government helps pay for something → more supply, lower prices. Example: Subsidizing solar panels makes them cheaper and more common.