COMMS 318 Knowledge Checks

The process of developing a PR campaign strategy begins by listening to our _________________.

Clients

Which one of the following represents the correct order of the tasks of public relations communication efforts?

Get attention, stimulate interest, build desire to act, and direct the action

The “myth of communication” suggests that which one of the following is confused with the real meaning of communication?

Dissemination

Which one of the following is NOT true about the challenge for public relations communication?

People generally try to pay attention to every message they recieve

While face-to-face communication has historically been thought of as more direct and powerful than mediated forms of communication, ______________ can be less important than the nature of the ______________ between communicators.

Physical distance; relationship

When does communication actually happen in the four-step (RPIE) strategic planning process of public relations?

Implementation step

Which of the following is NOT one of the four basic dimensions of relational communication?

Validation

Which of the following is NOT a way of understanding an organization's social environment?

Organizational goals

In the communication model, message effects are mediated by which one of the following?

The receiver

In the communication model, characteristics of which one of the following affect people’s initial acceptance of the message, but not necessarily the message’s long-term impact?

The sender