Latin for "against the man." When a writer personally attacks his or her opponents instead of their arguments.
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ad populum
this fallacy occurs when evidence boils down to "everyone is doing it, so it must be a good thing to do"
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appeal to false authority
This fallacy occurs when someone who has no expertise to speak on an issue is cited as an authority. A TV star, for instance, is not a medical expert, even though pharmaceutical advertisements often use celebrity endorsements.
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straw man
A fallacy that occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule or refute an idea
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red herring
When a speaker skips to a new and irrelevant topic in order to avoid the topic of discussion.
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appeal to pity
An argument that involves an irrelevant or highly exaggerated appeal to pity or sympathy
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tu quoque
A type of ad hominem argument in which a person turns a charge back on the accuser