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What is coding?
When we take in new information to remember, we must process it from the senses
What is duration?
How long memories are stored for
What is capacity?
How much a memory store can hold
Visual coding
Stored as visual image
Acoustic Coding
Stored through sounds
Semantic coding
Stored through meaning
What is acoustically similar and dissimilar?
Similar: they sound the same - hat,cat,bat
Dissimilar: sound different - hat, stage, ball
Semantically similar and dissimilar
Similar - they have the same meaning - big, large
Dissimilar- have different meanings - gate, big
Explain Baddeleys study in STM. And which store does it mainly encode
Aim - was to investigate whether the STM codes info semantically or acoustically
4 groups of ppts were given different lists and were asked to recall them
STM mainly encodes things acoustically
Explain Baddeleys study in LTM. And what store
Involved a delayed recall study
presented lists of 10 words and would ask ppts to recall words after 20 mins in order
Ppts would struggle with semantically similar (words that sound the same)
LTM mainly encodes semantically
What is capacity?
The maximum amount of information that can be held
Explain Jacob’s study for capacity of STM
He gave ppt a list of digits they had to recall out loud if they got it correct another would be added until they get it wrong.
Average span was 9.3 and letters decreased to 7.3
Explain Millers study into capacity of STM and an example
He said that we can hold 7 items in STM 7±/- 2
he believed stm stored chunks of information rather than numbers or letters by themself
Examples: mobile phone numbers
What is thought of long term memory’s capacity?
It is assumed to have an unlimited capacity - but is difficult to do experiments as it may not always be remembered in complete detail.
What does duration mean?
The amount of time information can be held in memory
Peterson and Peterson’s study of STM
Three random letters were shown ( no meaning) after hearing or seeing the Triagram the ppt had to count backwards in 3’s
ppts only remembered about 90% when there was a 3 second gap
Recall only dropped 2% when there was an 18 second gap
this shows duration is limited from 15-30 seconds
Explain Bahricks study into LTM
Ppts between 17-74 were asked to recall people they went to school with
Photo recognition- they were showed a picture with 50 students they went to school with and would have to try and remember their name from their face
within 15 years of graduation 90% were accurate, within 48 years this dropped to 70%
Free - recall: some ppts were asked to try and name students just from their memory
within 15 years 60% accurate, 48 years it was 30% accurate