Selling Music

Music Tech || MT CA1 - Introduction to Music Technology and the Music Business

What is a single?

• A short record or CD featuring one main song or track.

  • According to iTunes, a release must be less than 30 minutes with 1-3 songs.

What is a radio version of a song?

A shortened version of a song intended for radio play.

What is the purpose of interviews?

When an artist or band are interviewed and asked question about their musical career.

What are the different performances that an artist could take part of?

• Gigs

• Tours

• Festivals

What is a gig?

A live performance at a venue, usually not followed by other performances.

What are tours?

• When an artist or band plays a number of gigs in succession of one another.

• Starting-out artists will often support a more well-known act on tour.

What are festivals?

• When an artist or band will appear on a number of festival line ups.

• People will go to see band

What are the different materials used for promotion?

• Posters

• Billboards

• Flyers

What are posters?

A physical printed image with information about an upcoming event, album release, festival, tour, or gig.

What are billboards?

A large outdoor board that is used for adverts, positioned where lots of people will see them.

What is a flyer?

• A smaller compact version of a poster, handed out in well populated areas.

• Could include a discount for a future event.

What are the different types of merchandise?

• Clothing

• Visual products

• Accessories

What are the different digital formats?

• Compressed/uncompressed audio

• Compressed/uncompressed video