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Perception
how we make sense of what our senses pick up
mix of bottom-up and top-down processing
shaped by mental shortcuts (schemas), what we expect to see (perceptual sets), and outside factors like context and culture
Bottom-up processing
relies on sensory receptors detecting stimuli
focused on details and individual elements
processes raw sensory data
Top-down processing
draws on prior knowledge and expectations
uses context and memory
helps interpret ambiguous information
Schemas
organized patterns or frameworks of thought that help us categorize and interpret information
develop through experience and learning
Perceptual Sets
influence how we interpret sensory info by creating expectations about what we will perceive
can lead to selective attention, result in misinterpretation of stimuli, or be influenced by motivation and emotion
External factors in perceptions
cultural influences
personal experiences
Gestalt Principles of Perception
emphasizes that we perceive whole patterns rather than individual elements
explain how we organize visual info into meaningful patterns
ex) proximity, similarity, continuity, connectedness, closure, figure-ground
Attention in Perception
filter that helps us focus on relevant info while ignoring distractions
selective attention: focusing on specific stimuli
divided attention: processing multiple inputs
sustained attention: maintaining focus over time
attention limitations lead to change blindness (missing big changes in a scene) and inattentional blindness (not seeing the obvious because we’re focused elsewhere)
Binocular Depth Cues
both eyes working together, giving info about distance and spatial relationships
retinal disparity: difference in images between eyes
convergence: inward turning of eyes for close objects
Monocular Depth Cues
perceive depth using just one eye
important for creating depth in 2D representations like paintings
relative clarity, relative size, texture gradient, linear perspective, interposition or objects in front blocking objects behind
Visual Perceptual Constancies
help us to maintain stable perceptions despite changing sensory input (recognize and navigate environment effectively)
size constancy, shape constancy, and brightness constancy
Perception of Apparent Movement
perception of movement occurs when viewing static images or discrete stimuli
1) Stroboscopic movement - created by rapid succession of images (flipbooks, film)
2) Phi phenomenon - illusion of movement between stationary stimuli (single object moving between flashing lights)
Cocktail Party Effect
people can selectively attend to specific information, such as hearing their name, in a noisy or distracting environment
selective attention
Concepts
fundamental building blocks that allow us to categorize and make sense of the world
organize info efficiently and recognize patterns in our enviornment
mental representations that define categories of objects, ideas, or experiences
shared features that help us identify members of a category
flexibility to accommodate variations within categories
Prototypes
ideal or most typical examples of concepts
clearest examples of category membership
help us identify and classify new info quickly
influence our expectations and judgements about category members
Schema Formation and Modification
Schema - complex mental framework that organize our knowledge and guide our understanding
Assimilation - incorporating new info into existing schemas
Accommodation - we encounter info that doesn’t fit our existing schemas; modify schemas to incorporate new info/adjust understanding to match reality
Algorithms for problem-solving
systematic problem solving approaches help us find solutions through careful analysis and structured thinking
step-by-step procedures that guarantee a solution if followed correctly, work well for well-defined problems, may require significant time and resources
Heuristics
mental shortcuts help us make quick decisions BUT can lead to systematic errors
Availability: judging likelihood based on easily remembered examples
Representativeness: making judgments based on similarity to prototypes
Anchoring: relying too heavily on initial information
Influences on Decision Making
mental set and functional fixedness
priming effects from recent experiences
framing of information and choices
environmental or contextual factors
Cognitive Biases in Decisions
confirmation bias: info that supports existing beliefs
anchoring bias: over relying on first pieces of info
hindsight bias: overestimating ability to predict past events
gambler’s fallacy: misunderstanding random events
sunk-cost fallacy: continuing to invest in something just because we’ve already put time into it
overconfidence bias: overestimating how good we are at something
Executive Functions for Behavior
higher order cognitive processes that help us regulate behavior and achieve goals
Core executive functions:
working memory (holding and manipulating info in our minds)
cognitive flexibility (adapting to new situations)
inhibitory control (resisting impulses)
help with planning & organizing, time management, self monitoring, and emotional regulation
Creative Process
1) Preparation - gathering relative info
2) Incubation - letting ideas develop in background
3) Illumination - “aha” moment
4) Verification - testing and refining ideas
Creativity Blocks
Functional fixedness - getting stuck on one use for an object
Self-censorship - criticizing our own ideas too harshly
Fear of failure
Limited perspective
Differentiation of Memory Types
Explicit - things we consciously remember
episodic memory: personal experiences
semantic memory: general knowledge and facts
Implicit - things we remember without thinking about
procedural memory for learned skills
conditioning and priming effects
Long-term Potentiation
Memory gets wired into our brains at a cellular level
Neurons repeatedly fire together, strengthening their connections
Working Memory Model
working memory describes how we temporarily store and manipulate information
controlled by central executive
phonological loop for verbal info
visuospatial sketchpad for visual and spatial data
episodic buffer that integrates info from multiple sources
Multi-store Model
info flows through three distinct memory stores, each with specific characteristics and functions
sensory memory - raw sensory input briefly; iconic and echoic memory; fractions of a second
short term memory - capacity of 7 items; duration of 20/30 sec without rehearsal
long-term memory - unlimited; lifetime duration; multiple types of info storage
Types of Processing
how info moves through memory storage
automatic processing - requires minimal attention
effortful processing - demands conscious focus
Levels of Processing
1) Structural (physical features, short-lived memories)
2) Phonemic (sound patterns, moderately strong memories)
3) Semantic (meaning and associations, strongest memories)
Encoding
first step to memory formation
better you encode, easier to retrieve
visual, acoustic, and semantic
Encoding Tips
mnemonic devices
chunking and categorization
spacing effect (allows for memory consolidation)
Serial Position Effect in Encoding
serial position effect reveals important patterns in how we remember sequences of info
primacy effect - remembering first things in a list better
recency effect - better recall of items at the end
Types of Long Term Memory
Declarative (explicit) memory
semantic memory for facts
episodic memory for events
Nondeclarative (implicit) memory
procedural memory
priming effects
Rehearsal Techniques for Retention
1) Maintenance Rehearsal - simple repetition; keeps info in short-term memory
2) Elaborative Rehearsal - created deeper connections; links new info to existing knowledge
Superior Autobiographical Memory
capacity of human brain to store and recall personal experiences
influenced by personal significance of event, emotional intensity, frequency of recall, and self-reference effect
Memory Storage Impairments
Retrograde: loss of pre-existing memories
Anterograde: inability to form new memories
Infantile Amnesia: adults can’t recall events before ages 3-4 due to brain development and language acquisition
Memory Retrieval Process
recall vs recognition
context-dependent memory - we remember better when our surroundings match those present during learning
mood-congruent memory - recall events better in similar emotional state
state-dependent learning - physical conditions affecting memory access
Forgetting Curve
we forget 70% of new info in 24 hours
memories that make it past the first day stick around longer
rate of forgetting slows down after initial drop
Retrieval Difficulties
proactive interference: past learning interferes with new learning
retroactive interference: new learning interferes with old learning
encoding failure, tip-of-the-tongue phenomenon, storage decay (memories fade over time)
Repression
mind blocks access to traumatic memories or information
completely forgetting traumatic events, having gaps in memory during stressful periods, remembering events differently than occured, etc.
highly debated by psychologists
Misinformation Effect
memories can be easily altered
new info can be incorporated into existing memories
details can be changed without awareness
confidence in false memories can be strong
Source Amnesia
remember content but forget where we learned it
gaps in memory are filled automatically (constructive memory)
imagination can become mixed with real memories
Historical vs. Modern Perspectives
scientific approaches to studying intelligence emerged in 19th century
shift from subjective assessments to standardized testing
growing recognition of cultural and environmental influences on intelligence
modern perspectives consider multiple forms of intelligence, role of emotional and social intelligence, and environmental factors influencing intellectual development
Spearman’s Central Intelligence Theory (G Factor)
one general intelligence influences performance across all mental tasks
people good at one mental challenge perform well on different ones too
Gardener’s Multiple Intelligence Theory
no single ability but rather eight distinct and independent capacities
linguistic, logical-mathematical, spatial, musical, bodily-kinesthetic, interpersonal, intrapersonal (philosophy/spiritual), naturalistic
Sternberg’s Triarchic Theory
“middle-ground” approach
three interconnected abilities: analytical, creative, and practical intelligence
explains why some people excel academically but struggle in real-world situations, and vice versa
Evolution of IQ Tests
current testing approach emphasize:
standardized administration procedures
age-based normative comparison
multiple cognitive domains
cultural sensitivity
Psychometric Principles
standardization: administering tests with consistent procedures, environments, and scoring protocols
validity: does a test measure what it claims to?
construct, predictive, content, concurrent
reliability: consistency of measurement
Socio-Culturally Responsive Assessments
importance of cultural context in assessment outcomes
environmental factors impact test performance
language differences and varying cultural experiences affect familiarity with test content
stereotype threat, test anxiety, cultural familiarity
culturally responsive assessment practices attempt to mitigate these influences
Flynn Effect
document rise in intelligence scores across generations
demonstrates how intelligence measures reflect broader societal change rather than biological evolution
reasons include nutrition, better education access, and increased environmental complexity
Group Differences in IQ Scores
social influences create uneven developmental opportunities
testing considerations further complicate interpretation of group differences
Misuse of Intelligence Scores
resulted in societal harm, highlighting ethical responsibility that accompanies cognitive assessment
intelligence testing has been employed to justify discrimination
restricting educational opportunities, affecting immigration policies, and creating barriers in employment decisions
Achievement and Aptitude Tests
Achievement - what students have learned through educational experiences (AP Exam)
Aptitude - designed to predict future performance by assessing general abilities thought to underlie learning potential
reasoning, problem-solving, and info processing
Fixed vs. Growth Mindset
Growth - promotes resilience and learning; embraces challenges as opportunities for growth- learning from failures
Fixed - limit achievement potential; avoiding challenges that might reveal inadequacies; giving up easily; viewing effort as fruitless