Semiotics

Into to Semiotics

Semiotics

The study of signs

Aim of Semiotics

Teach a way to uncover how describe/ascribe meanings to signs; tool/methodology to analyse images

Sign

Unit that carries meaning

Point of a semiotic analysis

Produce a detailed account of the exact ways the meanings of an image are produced through the image - explain how meaning is derived from a sign

Critical Thinking

Needed to be a thoughtful being & a good academic

Power of Semiotics

Chandler: “To decline the study of signs is to leave to others the control of the world of meanings we inhabit.” (Semiotics empowers the reader to decode and deconstruct the message they are constantly receiving)

Founder of Semiotics

Ferdinand de Saussure

Other theorists that further developed Semiotics

Charles Pierce; Roland Barthes; along with de Saussure

Systems of representation, conceptual maps, use of culture & language to communicate meaning and representation

Signs and systems of signs that the world is filled with