Individualism
Prioritizes personal goals, independence, and self-reliance over group goals and conformity.
Collectivism
Prioritizes group goals, community, and social harmony over individual desires and independence.
Multiculturalism
Values and promotes cultural diversity, encouraging respect and understanding among different cultures.
Group Polarization
Group discussions often lead to more extreme decisions and opinions than individuals initially held
Group Think
The desire for group harmony leads to poor decision-making by suppressing dissenting opinions in favor of consensus.
Diffusion of responsibility
People are less likely to take action when others are present, as responsibility is spread across the group.
Bystander effect
The likelihood of helping decreases as the number of bystanders increases.
Social Loafing
People put in less effort when working in a group, due to a sense of shared responsibility.
Deindividuation
A loss of self-awareness and personal responsibility in groups, often leading to uncharacteristic behavior.
Social Facilitation
People tend to perform better on tasks when others are present.
False Consensus effect
The tendency to overestimate how much others share our beliefs, attitudes, and behaviors.
Superordinate goals
Shared goals that require cooperation between groups, reducing conflict and encouraging collaboration.
Social Traps
Individuals or groups act for short-term gains, which ultimately harms the larger group in the long run.
Altruism
A selfless concern for others' well-being, driven by a desire to help without expecting anything in return.
Prosocial Behavior
Voluntary actions meant to benefit others, such as helping and sharing.
Social Debt
A sense of obligation to repay help and support received, motivating prosocial behavior.
Social Reciprocity Norm
The expectation to return positive actions, encouraging cooperation and mutual help.
Social Responsibility Norm
The moral duty to help others in need, even without expecting anything in return.