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Glucose
the form of sugar that circulates in the blood and provides the major source of energy for body tissues. When blood glucose levels are low, we feel hungry.
Orexin
When blood-glucose is low, the lateral hypothalamus releases orexin, which makes us even more hungry.
Ghrelin
Hormone secreted by empty stomach, tells the brain that you are hungry.
PYY
Hormone secreted by digestive tract, tells the brain that you are full and not hungry.
Lateral Hypothalamus
the "hunger center" of the brain. When blood glucose is low, the lateral hypothalamus kicks on, releases orexin and we feel hungry.
Ventromedial Hypothalamus
the "satiety center" of the brain. When blood glucose is high (after we have eaten), the ventromedial hypothalamus kicks in and we no longer feel hungry.
Insulin
Substance released from the pancreas. When blood glucose rises, insulin is released to allow the glucose to move from the blood to the tissues of the body.
Leptin
Hormone secreted by fat cells. This causes the brain to increase metabolism and decrease hunger.
Set point
the point at which an individual's "weight thermostat" is supposedly set. When the body falls below this weight, an increase in hunger and a lowered metabolic rate may act to restore the lost weight.
Basal Metabolic Rate
The body's resting rate of energy expenditure.
Taste Preferences
Preferences for sweet and salty are genetic and universal - conditioning can either intensify or alter those preferences. Culture can impact taste as well.
Ecology of Eating
Situations can influence our eating preferences - Friends, serving size, stimulating selections, nutrition.
Cognition
(Thinking) the mental activities associated with thinking, knowing, remembering, and communicating.
Concept
a mental grouping of similar objects, events, ideas, or people.
Prototype
a mental image or BEST example of a category (e.g., a prototypical "bird" may be a robin).
Artificial Intelligence (AI)
the science of designing and programming computer systems to do intelligent things and to simulate human thought processes, such as intuitive reasoning, learning, and understanding language.
Algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.
Insight
a sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.
Convergent thinking
thinking that narrows the available problem solutions to determine the single best solution
Divergent thinking
thinking that expands the number of possible problem solutions (creative thinking that diverges in different directions)
Confirmation Bias
a tendency to search for information that confirms one's preconceptions.
Fixation
the inability to see a problem from a new perspective.
Mental State
a tendency to approach a problem in a particular way, especially a way that has been successful in the past but may or may not be helpful in solving a new problem.
Functional Fixedness
the tendency to think of objects only in terms of their usual functions.
Sunk Cost Fallacy
the phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.
Representativeness Heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead one to ignore relevant information.
Availability Heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
Overconfidence
the tendency to be more confident in our judgments that are correct——to overestimate the accuracy of one's beliefs and judgments.
Framing
the way in which an issue is posed (or worded); this can significantly affect decisions and judgments.
Belief Bias
the tendency for one's preexisting beliefs to distort logical reasoning, sometimes by making invalid conclusions seem valid, or valid conclusions seem invalid.
Belief Perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited.