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How do you determine profit
Profit = TR - TC or (P - ATC)Q
optimal output
where difference of TR-TC is the greatest
How to calculate MR
change in TR/change in Q output
number of sellers and size of firms in PC
Many (1000s) and all same size
type of products in PC
standardized/ homogenous
price making ability of PC
price taker (low market share so 0 impact on price- NO PRICE EFFECT)
Describe entry/exit from a PC industry
very LOW barriers to entry
how is price established in a PC?
set at equilibrium bc PC firms are price takers (ALLOCATIVELY EFFICIENT)
Describe the elasticity of a PC Demand curve
Perfectly elastic (horizontal line)
What line is Price set on (S or D)
DEMAND
What is QD above price line? Below price line?
Above = 0 demand; below = infinite demand
Describe how Total Revenue changes
Total revenue INCREASES at a CONSTANT rate since Price is constant
What is P equal to in PC (what is all the same)
P=MR=D=AR
(Mr. Dar)
What is the profit maximizing output and why
where MR=MC;
not underallocating (forgoing profit) or overallocating (MC outweighs MR) - least costs, most profit
When is a PC firm earning ECONOMIC π
P > ATC or TR > TC
When is a PC firm earning 0 ECONOMIC π
P = ATC or TR = TC
When is a PC firm earning - ECONOMIC π
P < ATC or TR < TC
Where do you shade profit/loss
Find where MR=MC, move up/down to ATC curve, and shade rectangle
What determines profitability condition
MIN of ATC = break even price
What determines Production Condition
MIN of AVC = shut down price
Produce in SR?
P > AVC
Indifferent (shut down or not?)
P = AVC
Shut down in SR (definitive shut down)
P < AVC
What happens to a PC industry when firms eter
supply increases (shifts right), lowering price
What happens when firms exit a PC industry?
Supply decreases (shifts left), increasing price
When are PC firms allocatively efficient? (Demand = MC)
SR and LR
When are PC firms productively efficient? (min of ATC)
LR only
Compare PC profit/loss in the SR vs LR
SR: +π/-π
LR: 0 π
What is P & ATC in the SR vs LR for a PC firm
SR: P>ATC or P<ATC
LR: P=ATC